Friendbuy Web Mode (Actions) Destination

Friendbuy is a referral marketing platform.

Friendbuy’s web mode Segment integration allows you to enable your Friendbuy referral program through Segment’s dashboard instead of adding Friendbuy’s JavaScript directly to your site.

This Segment integration is a web mode destination action that loads and configures Friendbuy’s JavaScript for you. If you’re already using Segment’s Analytics.js to identify your customers and track their purchases, either directly or through Segment source integrations that you’ve installed, you can configure Segment to send this data to Friendbuy for use in your referral program.

Overview

The Friendbuy web mode destination sends information about your customers and their actions to Friendbuy. It supports the following Friendbuy tracking events.

• Track Customer: Converts Segment analytics.identify calls to Friendbuy track customer calls. Use this to add your customer ID and other customer data to the information that Friendbuy has about the customer.
• Track Purchase: Converts Segment analytics.track('Order Completed') calls to Friendbuy track purchase calls. Use this to send purchase data to Friendbuy and reward advocates based on their friends’ purchases.
• Track Sign-Up: Converts Segment analytics.track('Signed Up') calls to Friendbuy track sign_up calls. Use this to reward customers for account creation and other sign-up actions.
• Track Page: Converts Segment analytics.page calls to Friendbuy track page calls. Use this to enable your Friendbuy widgets based on page name.
• Track Custom Event: Converts an arbitrary Segment analytics.track call with an event name and properties of your choosing to a Friendbuy track custom event call. Use this to reward your customers for actions other than purchases or sign-ups.

Benefits of Friendbuy Web Mode (Actions) vs Friendbuy Classic

Friendbuy Web Mode (Actions) is the Segment web mode destination that works with Friendbuy’s current platform. The classic Segment Friendbuy destination works with Friendbuy’s legacy platform.

Getting started

Before you start, you must have Segment’s Analytics.js 2.0 installed on your site. See Segment’s documentation for instructions.

1. Find your Friendbuy Merchant ID, a unique UUID that Friendbuy uses to identify your account. Log in to your Friendbuy account and visit the Developer Center > Friendbuy Code page to locate your Merchant ID.
2. From the Segment web app, click Catalog, then click Destinations.
3. Filter the destinations on Friendbuy in the Catalog and select Friendbuy Web Device Mode (Actions). Click Configure Friendbuy Web Device Mode (Actions) to configure the Friendbuy destination, and choose which of your sources to connect the destination to.
4. Give the destination a name, and fill in the settings manually.
5. On the Basic Settings page enter your Merchant ID value from step one, and click Save Changes.
6. Select the Mappings tab. A number of pre-built mappings are configured for you that map standard events defined in the Segment Spec to their equivalent Friendbuy events, as displayed below. You can disable events that you don’t use or edit the pre-built field mappings.
7. After you configure the destination, enable it from the Settings tab. As noted above, the Friendbuy JavaScript will not be loaded unless at least one Mapping is enabled.

Destination Settings

Available Presets

Friendbuy (Web Destination) has the following presets:

Available Actions

Build your own Mappings. Combine supported triggers with the following Friendbuy (Web Destination)-supported actions:

• Track Custom Event

• Track Sign Up

• Track Purchase

• Track Customer

• Track Page

Track Custom Event

Record when a customer completes any custom event that you define.

Track Custom Event is a Web action.

Click to show / hide fields

Track Sign Up

Record when a customer signs up for a service.

Track Sign Up is a Web action. The default Trigger is: event = "Signed Up"

Click to show / hide fields

Track Purchase

Record when a customer makes a purchase.

Track Purchase is a Web action. The default Trigger is: event = "Order Completed"

Click to show / hide fields

Track Customer

Create a new customer profile or update an existing customer profile.

Track Customer is a Web action. The default Trigger is: type = "identify"

Click to show / hide fields

Track Page

Record when a customer visits a new page. Allow Friendbuy widget targeting by Page Name instead of URL.

Track Page is a Web action. The default Trigger is: type = "page"

Click to show / hide fields

Edit Friendbuy mappings

There are four steps to configure a Segment mapping.

1. Set up event trigger: Choose the event trigger, which is the event type (such as Identify) or event name (such as Order Completed) for events that should be sent to Friendbuy.
2. Test event trigger: Find a sample event in your Segment event stream that matches the trigger you defined in step one.
3. Configure action fields: Define how the fields in the Segment event are mapped to fields in the Friendbuy track event.
4. Review mappings: Verify that the fields in the sample event are mapped correctly.

Configuring action fields

In the configure action fields step, the mapping is pre-populated with mappings from the standard Segment event properties to the corresponding Friendbuy fields. You can edit each field if you want to populate that field from a different Segment event property or not send the field at all.

Note that the default mappings for the Purchase, Sign Up, and custom events populate Friendbuy’s Customer ID field from the User ID passed in the analytics.identify call. Unless you change the Customer ID field mapping when you configure the action, you must make an analytics.identify call before you make the analytics.track call for Purchase, Sign Up, or custom events if you want to associate a Customer ID with those events.

Custom attributes

In the Track Customer, Track Purchase, or Track Sign Up mappings you can use the Custom Attributes field to send additional custom properties that aren’t included in the predefined field names for that event. Use the mapping’s Custom Attributes field to specify the path to a JSON object that contains those custom attributes. Then, when your code makes its Segment Analytics.js call, include an object at the path that you configured containing your custom attributes to include them at the root of the Friendbuy track event.

For example, if your Track Purchase call has the default Custom Attributes value of properties.friendbuyAttributes, and if your track purchase call is:

analytics.track("Order Completed", {
  order_id: "82f250a3-32eb-40be-95fc-77e685ed8448",
  total: 54.82,
  currency: "USD",
  friendbuyAttributes: {
    orderNumber: "3",
    promotion: "black friday"
  }
});

then the Friendbuy track purchase call will be:

friendbuyAPI.push(["track", "purchase", {
  id: "82f250a3-32eb-40be-95fc-77e685ed8448",
  amount: 54.82,
  currency: "USD",
  orderNumber: "3",
  promotion: "black friday"
}, true]);

Note that a Friendbuy track call is limited to a maximum of 10 custom attributes, custom attribute values must be strings, and the maximum length of a custom attribute is 128 characters. Custom attributes that do not comply with these restrictions are dropped.

Custom events

To allow Friendbuy to act on an event that isn’t one of the standard events described in the Overview, use a custom event.

To configure a custom event:

1. Click New Mapping and choose Track Custom Event.

2. For the Event Name, choose the name of the Segment event you are tracking. For example, if you want to reward on app downloads that you are tracking with analytics.track("Downloaded", { downloadId: "My App" }, select Downloaded as your Event Name.

3. When you configure your action fields, you can accept the default Event Type of event which will cause Friendbuy to receive track events with the same names as the Segment events. If you want to rename the Friendbuy events, you can replace the Event Type with a different value, such as the static string download.

4. Event Properties is set from the path properties by default, which means that all the properties that you include in your Segment analytics.track call are passed to Friendbuy. If you only want to pass custom attributes to Friendbuy, you need to segregate the fields to pass to Friendbuy into an object and then specify the path to that object, similar to what is described above in Custom Attributes.

5. To prevent an event that is tracked multiple times from being rewarded more than once, you should include a deduplication ID in your event as described in Friendbuy’s Track Custom Event documentation. You can either pass an explicit Event ID field in your event (defaulting to the deduplicationId property) or you can create the Event ID out of other event properties (such as the userId, a ., and the properties.downloadId in the above example).