Quora Conversion Pixel Destination

Destination Info

• Accepts Track calls.
• Refer to it as Quora Conversion Pixel in the Integrations object

Components

• Browser

Connection Modes

Device-mode	Cloud-mode
Web	Web
Mobile	Mobile
Server	Server

Quora Conversion Pixel enables you to attribute downstream user actions on your website to your ad campaigns running on Quora.com. Our client-side Destination code is open source. You can browse the code in GitHub here.

Getting Started

1. From the Segment web app, click Catalog.
2. Search for “Quora” in the Catalog, select it, and choose which of your sources to connect the destination to.

3. Add your Quora Conversion Pixel Key to your Destination settings. To get this you will need to do the following:

   i. Log into your Quora Ads Manager Account.

   ii. Navigate to the “Quora Pixel” tab in your Quora Dashboard.

   iii. Click the “Setup Pixel” button to open the installation popup modal.

   iv. Under “Option A: Install a JavaScript Pixel,” find your Quora Conversion Pixel Key in the Quora JavaScript Pixel - the key is embedded in a tag that looks like qp('init', '7cc5a029c2604daa8365d15ff337146e'). In the example below, the key is 7cc5a029c2604daa8365d15ff337146e.

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Completed Purchase', {
  revenue: 42.99,
  promo: 'COUPON1',
  orderId: '12345',
  productType: 'Clothing'
});

Quora Conversion Pixel currently supports a single Generic Track event. This is expected to change in the near future. However, for now, you can map any number of event names (e.g. “Completed Purchase”) to this Generic event in your Destination settings to fire it.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.