Jivox IQ Destination

Jivox personalizes digital marketing and advertising. Using the power of big data and machine learning algorithms, Jivox IQ assembles thousands of creative and messaging variations in real-time to create millions of personalized conversations.

This destination is maintained by Jivox. For any issues with the destination, contact the Jivox Support team.

Getting Started

1. Contact Jivox IQ Support Team to get the API Key.
2. From the Destinations catalog page in the Segment App, click Add Destination.
3. Search for “Jivox IQ” in the Destinations Catalog, and select the “Jivox IQ” destination.
4. Choose which Source should send data to the “Jivox IQ” destination.
5. Enter the “API Key” in the “Jivox IQ” destination settings in Segment.

Supported methods

Jivox IQ supports the following methods, as specified in the Segment Spec.

Page

Send Page calls to understand the user journey. For example:

let properties = {
    jvxUserId: 'a345pf56',
    ...otherProperties
};
analytics.page(properties);

Segment sends Page calls to Jivox IQ as a pageview.

Screen

Send Screen calls to understand the user journey. For example:

[[SEGAnalytics sharedAnalytics] screen:@"Home"
                            properties:@{ @"jvxUserId": @"a345pf56" }];

Segment sends Screen calls to Jivox IQ as a screenview.

Identify

Send Identify calls to connect Jivox IQ User identified by jvxUserId with Segment User identified by anonymousId/userId. Send the jvxUserId as userId in identify call. For example:

let jvxUserId = 'a345pf56';
analytics.identify(jvxUserId, {
  email: 'john.doe@example.com'
});

The userId becomes the primary key used to identify user attributes, event, conversions across later user activity events. These are then used to personalise the ad serving.

Segment sends Identify calls to Jivox IQ as an identify event.

Track

Send Track calls to track user conversions and other actions. For example:

let properties = { 
    jvxUserId: 'a345pf56',
    ...otherProperties
}
analytics.track('Login Button Clicked', properties);

Segment sends Track calls to Jivox IQ as a track event.

Engage

You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.