Cordial (Actions) Destination

Cordial is an all-in-one marketing platform that enables brands to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals.

This destination is maintained by Cordial. For any issues with the destination, contact the Cordial Support team.

Benefits of Cordial (Actions) vs Cordial Classic

Cordial (Actions) provides the following benefits over the classic Cordial destination:

• Transparent data mapping. The Classic Cordial destination receives data from Segment as is. The Cordial backend then converts those Segment events to Cordial’s format and clients have limited control over this conversion. The Cordial (Actions) destination allows clients to fully define their own mappings of Segment events, making sure they receive data structured specifically for their needs.
• Only sends the data you need. With Cordial (Actions) you can define only those destination actions and mappings that make sense for your use cases, while Cordial Classic always sends four predefined API calls: identify, track, group, and page.
• Sends Engage components to Cordial. With Cordial (Actions) it’s possible to define action mappings that will send audiences and user computed traits defined in the Segment Engage platform to Cordial.

Getting started

To enable destination actions to connect to Cordial:

1. Make sure you have your Cordial API Key. To create a new API key, navigate to the account settings menu and select API Keys. Learn more.
2. From the Segment web app, click Connections > Catalog.
3. Search for the Cordial (Actions) destination item in the left navigation, and click it.
4. Click Configure Cordial.
5. Select the Source you want to connect to Cordial (Actions).

Destination Settings

Available Actions

Build your own Mappings. Combine supported triggers with the following Cordial-supported actions:

• Add Contact to List

• Remove Contact from List

• Create Contactactivity

• Upsert Contact

• Upsert Order

• Remove Product from Cart

• Add Product to Cart

• Merge Contacts

Add Contact to List

Add contact to a list. If the list does not exist in Cordial it will be created.

Add Contact to List is a Cloud action. The default Trigger is: type = "group"

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Remove Contact from List

Remove Contact from Cordial List

Remove Contact from List is a Cloud action.

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Create Contactactivity

Create a new contact activity.

Create Contactactivity is a Cloud action. The default Trigger is: type = "track" or type = "page"

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Upsert Contact

Create or update a contact in Cordial.

Upsert Contact is a Cloud action. The default Trigger is: type = "identify"

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Upsert Order

Upserts order to Cordial

Upsert Order is a Cloud action. The default Trigger is: event = "Order Completed" or event = "Order Updated" or event = "Order Refunded" or event = "Order Cancelled"

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Remove Product from Cart

Removes product from Cordial contact cart

Remove Product from Cart is a Cloud action. The default Trigger is: type = "track" and event = "Product Removed"

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Add Product to Cart

Add product to Cordial contact cart

Add Product to Cart is a Cloud action. The default Trigger is: type = "track" and event = "Product Added"

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Merge Contacts

Merge contacts in Cordial.

Merge Contacts is a Cloud action. The default Trigger is: type = "alias"

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Migration from the classic Cordial destination

User Identities Mappings

Every Cordial destination action needs to be invoked with data identifying a Cordial contact. To identify a contact every destination action has a User Identities field, which maps Segment event fields to Cordial contact identifiers. Each entry in the list represents a contact identifier and how it maps from a Segment event. For example, channels.email.address <- userId or customerId <- traits.customerId. At least one identifier should be valid, otherwise the contact won’t be identified and the request will be ignored.

Typically, the User Identities field maps the Segment events userId field to the Cordial secondary identifier field. For example, if Segment’s userId field is known to be an email, the mapping will be channels.email.address <- userId, meaning the value of userId will be sent as channels.email.address to Cordial.

Updating contacts

If you plan to create and update contacts in Cordial, define the upsertContact destination action. In addition to the User Identities field, the action defines the Contact Attributes field. This field defines an exclusive set of attributes that will be updated in a contact. Typically, you map them from Segment traits. For example, customerId <- traits.customerId. For the Cordial Classic destination, these mappings are stored in Cordial’s database. In the Cordial (Actions) destination, they become explicit in the upsertContact destination action mappings.

Sending events

To send events, define the createContactactivity destination action. In addition to the User Identities field, additional fields such as Event name, Event timestamp, and Event properties may be defined. Refer to documentation for each field when defining the destination action.

Adding users to and removing from lists

If you plan to segment users in Cordial, make sure you define the addContactToList and removeContactFromList destination actions. Both actions require the Segment group ID. addContactToList optionally accepts a list name.

Although optional, you should consider the list name as a required option, because it simplifies segmenting contacts in Cordial based on lists. Lists without a name are called following the segment_[groupId] pattern.