Customer data management
Maintain data quality and compliance across all your teams and tools by collecting, governing, and leveraging data effectively at scale.
Learn about data managementData collection & ETL
Collect data from every source with a single API and get it where it needs to be—fast.
Data privacy, compliance & governance
Implement a data strategy that’s ethical, consent-based, and adheres to compliance standards.
Data activation
Unlock growth with actionable insights from unified customer data.
Get a single view of the customer
Deepen customer understanding across your organization with a 360 degree customer view.
Learn about unifying customer dataIdentity resolution
Automatically merge disparate customer data into a single customer profile that updates in near real time—saving data teams time and hassle.
Profile enrichment
Use smarter, faster customer understanding to fuel better experiences and greater profitability.
Profile accessibility & activation
Get the insights and data you need to make in-the-moment business decisions and deliver campaigns that convert.
Enable customer insights
Empower your teams to use real-time, accurate customer data for smarter strategies, enhanced growth, and increased customer satisfaction.
Learn about enabling customer insightsSelf-service analytics
Get instant customer insights that are accessible organization-wide.
Data science modeling and advanced analytics
Leverage out-of-the-box data science and analytics for personalization that boosts revenue and customer loyalty.
Audience segmentation & activation
Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.
Learn about audience segmentationAudience building and activation
Focus your campaigns on high-value customers with robust audience segmentation and activation for better engagement and ROI.
Journey orchestration
Easily build sophisticated customer journeys and orchestrate multichannel experiences at scale for better conversion throughout the customer lifecycle.
Customer acquisition
Say goodbye to generic marketing tactics and hello to targeted and timely interactions that optimize conversion and reduce acquisition costs.
Learn about acquiring new customersOptimize ad spend
Find your new customers wherever they are with personalized ads that drive engagement and turn window shoppers into repeat buyers.
First-conversion personalization
Trigger campaigns and improve personalization through access to real-time customer data event streams for more cost-effective new customer acquisition.
Improve customer LTV
Grow customer lifetime value (LTV) and prevent churn with unified data real-time insights, predictive AI, and scalable multichannel personalization.
Learn about improving customer LTVBoost cross-sell and upsell
Maximize conversion and grow average order values by creating timely experiences that offer relevant, complimentary items and encourage upgrades.
Personalize communications
Strengthen customer relationships by personalizing customer interactions on every channel.
Product recommendations
Easily discover, target, and engage customers who are most likely to purchase a specific product, brand, or product category.
Custom service personalization
Seamlessly infuse customer insights into every customer interaction for better NPS scores and faster handling times.
Getting started is easy
Start connecting your data with Segment