Join the 25,000+ companies using the Segment platform
Increase your ad revenue without increasing your budget
Precise audience targeting
Segment, sync, and convert audiences on all the top ad platforms—including Facebook, Google, TikTok, and more—with 450+ pre-built connectors.
Automatically segment audiences based on real-time interactions
Use real-time data to deliver relevant customer experiences, and optimize budget by suppressing ads the moment a customer converts.
Improve match rates and reduce costs with first-party profile data enrichment
Sync profile traits with ad destinations to boost match rates for campaigns while limiting identifiers sent to an ad destination to cut API costs.
The predictive AI advantage to stronger ROI
CustomerAI Predictions helps you create precise targeting for every campaign with pre-built Predictive Audiences like "ready to buy," "dormant," and "high LTV," that you can launch with just a few clicks.
Drive long-term loyalty with higher-quality lookalike audiences
Quickly identify and build Predictions-powered lookalike audiences based on customers with a high likelihood to purchase or high lifetime value; in other words, quality customers who value and connect with your brand.
Always reach the right people with the right message at the best time
Send personalized campaigns to audiences based on known and expected behaviors, like when they’re most likely to buy, which products they’re most likely to purchase (Beta), or if they have a high propensity to use a promo code.
Optimize ad spend with Segment
Segment’s privacy-conscious, first-party-centric, and AI-based personalization capabilities show your customers you know what they want, and helps you increase your ad revenue without increasing your budget.
Learn more about ad optimization with Segment
Build a lookalike audience in Facebook from your highest spending customers
Learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.
5 ways to optimize advertising efficiency
Learn how a customer data platform can help you optimize return on ad spend, improve conversion, and boost advertising efficiency.
Twilio Segment expands omnichannel AdTech capabilities with generative AI
Twilio Segment introduces new capabilities in advertising, privacy, and AI to help marketers excel in the ever-changing adtech landscape.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
“Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop.”
Christian Rocha Castillo
Deputy Director Ecommerce/Digital Media, Domino’s Pizzadecreased cost per acquisition
Learn more about optimizing ad spend with Segment
Twilio Segment is a critical tool in your tech stack to optimize your return on ad spend. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.