Tune in to hear from our partners and leaders across every industry
Recent episodes
Combining Attribution and Real World Insights
In this episode of Good Data Better Marketing podcast, Laura Trotter, Chief Marketing Officer USIS at Equifax, discusses the uncertainty of the macroeconomic environment, organizational alignment, and the dangers of attribution.
Reducing Cognitive Load and Enhancing Delight in PLG
In this episode of Good Data Better Marketing podcast, Morgan Norman, Chief Marketing Officer at Dialpad, discusses the importance of onboarding, product-led growth models, and marketing AI products in a saturated market.
Balancing Data and Intuition
In this episode of Good Data Better Marketing podcast, Andrew Mok, Chief Marketing Officer of Turo, discusses balancing data and human insights, stopping the scroll, and dogfooding your product.
Learn from very best across every industry
We distilled the best tips, tricks & trends from our guests for you. Learn how to power your customer engagement strategies with a strong data foundation.
How Top Brands from IBM to PepsiCo Use Data to Strengthen Customer Relationships
To provide memorable experiences, businesses must use proven tactics to engage customers. Learn how top brands are focusing on customer engagement to build stronger relationships.
Personalization in the Age of AI: How 4 Brands are Shaping the Future
Learn how AI-powered personalization is reshaping the customer experience, and how four leading brands (Instacart, Nextdoor, Saks, and Amazon) are using it to improve customer engagement and drive growth.