Enable any data in the warehouse to be activated in real time with Linked Profiles
Linked Profiles helps data teams map a Data Graph that brings together the power of the Segment real time customer data platform with the complete set of business records stored in data warehouses and lakes— promoting a deeper understanding of each customer, the buying groups they are associated with and their interactions with your business.
Use AI to turn every customer interaction into a unique customer experience
Segment makes it easier than ever to understand, predict, generate, and engage each individual customer in real-time and at scale.
Track every interaction in real time
Gain a deep understanding of your customer behavior as it evolves in real time across web, mobile, server, and third-party touchpoints.
Get a complete history of each customer
Explore all your user profiles in one place. Stitch together each customer’s journey between multiple user sessions and devices with deterministic identity resolution, while enabling centralized privacy and governance.
Power personalization with Profile API
Query your user profile in real time to build in-app recommendations, empower your sales and support teams with complete customer context, and create personalized marketing campaigns.
Unlock advanced analytics with Profiles Sync
Access all of the Segment real-time profile data in your warehouse to build data models and machine learning models that can be used in campaigns to lower customer acquisition costs, increase lifetime value, and inspire engagement.
Unify customer profile data in the warehouse to Engage customers everywhere
Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.
Identity Resolution Best Practices
In part 1 of our ‘Mastering Identity Resolution blog series' we share best practices that will simplify the complex identity management world.
The Four Biggest Pitfalls of DIY Identity Resolution
In part 2 of our ‘Mastering Identity Resolution blog series', we cover the four biggest pitfalls from data teams who have taken the ‘go it alone’ approach.
How Identity Resolution Lays the Foundation for Complex Customer En...
In part 3 of our ‘Mastering Identity Resolution blog series’, we showcase how data teams can unlock powerful use cases when they move past maintenance work of identity resolution