Collect every touch point
Collect the full view of the customer, across your apps, sales, support, payment and messaging experiences.
Power all your tools with the same data
Enable the best product analytics, A/B testing, and data warehouse tools with first-party data.
Use the best tools
Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.
Same data in all tools
No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.
Focus on product work
Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
What is first-party data?
Every marketing and analytics app runs on the same three types of data: who your users are, what they are doing, and where are they when they're doing it. Collect it once with Segment and send it to any tool.
Track how your users interact with your product like purchasing items, viewing a page, or using a feature.
Identify users to determine if they're new or existing customers, and to tie each person to the right actions.
Locate users so you know what page they were on and what device they were using when they performed the action.
Data governance and controls
We’ve built all the tools you need to manage your customer data.
Subject Rights Management
Streamline your regulatory compliance
Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and our open source consent manager.
Whether your customers want you to delete or modify their data, or even stop collecting it entirely, Segment has you covered.
Look under the hood
Having amazing data infrastructure used to be out of reach. Today, that’s no longer the case. We’ve solved the hard challenges around delivering billions of events reliably to downstream APIs so that you can focus on what matters — building your amazing product.
Learn how our iOS and Android SDKs reduce your app’s power consumption by 2-3x.
Delivering billions of messages exactly once.
Reliably sending billions of messages per day to hundreds of public APIs.
Segment Functions allows you to deploy your own integrations with code.
Privacy & Compliance
Automatically detect and classify PII in real-time. By setting rules to proactively block, hash, and routine sensitive data, you can accelerate compliance with GDPR, CCPA, and more.
Standardize your data
Standardize data collection by creating a single tracking plan across all your web and mobile apps.