Resources

Books, guides, and videos to help you on your customer data journey


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CDP Report 2024
Report
Customer Data Platform (CDP)PersonalizationPrivacyCustomer Data & AnalyticsAI

The Customer Data Platform Report 2024

Welcome to the fifth anniversary edition of the Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.

four-customer-engagement-trends-to-watch
Guide
MarketingCustomer Data Platform (CDP)GrowthAIAdvertising

Four Customer Engagement Trends to Watch in 2024

What customer engagement strategies matter for your business in 2024? Here are four of the biggest trends to have on your radar this year in our latest infographic.

https://webinars.segment.com/segment/2024-customer-data-trends-predictions
Webinar
Customer EngagementPersonalizationPrivacyMarketingAI

2024 Top Trends and Predictions in Customer Engagement

Learn about top CX trends and predictions that could prove to be key differentiators for today’s forward-thinking enterprises.

TS-CNT-ebook--Omnichannel Marketing A Complete Guide for 2024--RT-1200x630
Guide
MarketingCustomer Data Platform (CDP)Growth

Omnichannel Marketing: A Complete Guide for 2024

Discover how omnichannel marketing can help businesses craft seamless customer experiences, increase engagement across various touchpoints, and extract valuable insights for strategies that truly work.

TS-EVENT--PT 24 Kathleen--Web-Resource-1200x630
Webinar
AICustomer Data Platform (CDP)PersonalizationMarketingCustomer Data & AnalyticsAdvertisingAnalytics

How to use AI to Turn Every Customer Interaction into a Unique Experience

In this interactive webinar, we’ll demonstrate how Twilio Segment’s Customer Data Platform and CustomerAI helps businesses collect and activate trusted data to predict and generate 1:1 customer engagement in real time and at scale.

ultimate guide to customer retention 2024
Guide
GrowthMarketingCustomer Data Platform (CDP)

The Ultimate Guide to Customer Retention for 2024

This (updated for 2024) guide explains the importance of customer retention as a strategy to reduce customer acquisition costs as well as to increase customer loyalty and LTV.


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