Grow revenue with Twilio Segment

Right message, right customer, every time

Use complete, real-time profiles and AI to anticipate customer needs and power personalized experiences that boost retention, improve loyalty, and grow customer lifetime value.

Illustration: Customer Data Platform diagram

Join the 25,000+ companies using the Segment platform

Deliver relevant experiences to each customer

Illustration: Deliver relevant experiences to each customer

All of your customer data, all in one place

Break down data silos to build a deep and unified understanding of every customer across all online and offline sources.

Power dynamic customer journeys in real-time

Customer needs aren't static, so your customer journeys shouldn't be either. Segment's real-time customer profiles, dynamic audiences, and journey orchestration ensure your multi-channel experiences can respond when new customer signals emerge.

Use AI to boost selling opportunities

Identify which customers are primed for purchase and which products they’re most inclined to buy without needing to tap technical teams.

Illustration: Use AI to boost selling opportunities

Take the guesswork out of customer recommendations

With the combined power of CustomerAI Predictions and CustomerAI Recommendations (Beta), you can easily identify and launch personalized ads across platforms, targeted to audiences based on their likelihood to purchase specific products, brands, categories, and more.

Unlock advanced analytics for more upsell and cross-sell opportunities

Access all of Segment’s real-time profile data in your warehouse to build machine-learning models that unlock even more upsell and cross-sell opportunities to drive repeat purchase and increase lifetime value.

Boost cross-sell and upsell with Segment

Segment combines the power of unified customer data with powerful audience segmentation, journey orchestration, and AI to help marketers deliver relevant, trusted, and timely experiences that grow customer lifetime value at every step of the customer journey and across any channel.

Learn more about increasing customer lifetime value with Segment

Drive repeat purchasers with a personalized re-engagement Journey

How to design a multi-step re-engagement campaign with Journeys, a feature within Twilio Engage.

Read the recipe

How to maximize ROI with AI-driven personalization

Watch how Twilio Segment’s customer data platform empowers businesses to deliver personalized omnichannel engagement at scale with AI.

Watch the webinar

The ultimate guide to customer retention for 2024

Learn how zeroing in on customer retention and doubling down on existing software, like a CDP, enables companies to achieve business objectives with fewer resources and less ad spend.

Get the guide

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

“We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life.”

Tory Brady

Associate Vice President, Product, Engineering & Data at Allergan Data Labs

in sales driven in 2021 YTD by direct-to-consumer (DTC)

Learn more about cross-selling and upselling with Segment

Twilio Segment is a critical tool in your tech stack to boost cross-sell and upsell opportunities. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP