Build trust and improve performance

Unlock additional value and engage customers with personalized messages, when they need them and over the channel they prefer.

Join the 25,000+ companies using the Segment platform

“The biggest thing Segment CDP has given us is flexibility. We’re able to focus on the most optimal journey and know that it will be possible; any experience we want for our customers we can deliver downstream to them.”

Laura Brodie

Director of Customer Lifecycle and Growth

Make it a continuous conversation

Build personal engagement across tools and platforms based on rich, real-time data collection.

Illustration: Make it a continuous conversation

Orchestrate the outcomes you want

Design multi-step interactions that drive to results with a user-friendly visual builder.

Illustration: Orchestrate the outcomes you want

Unite paid and owned channels

Build audiences that live across every channel in your marketing strategy, and every tool in your stack.

Illustration: Unite paid and owned channels

“With Journeys, our marketing and advertising teams were able to map out a meaningful, high impact plan for customers that is truly individualized and tailored for each one of our customers, which majorly improved our ad campaign effectiveness.”

Grayson Bagwell

Director of Business Development and E-Commerce

revenue growth with a unified customer journey

Choose your own journey

Grow and retain across the customer lifecycle with our standard starter templates.

Learn more about Journeys

Getting started is easy

Start connecting your data with Segment.