Power your marketing strategy using customer data

How to accelerate time-to-value with a personalized customer onboarding campaign

To help businesses reach time-to-value faster, this blog explores how tools like Twilio Segment can be used to customize onboarding to activate users immediately, optimize engagement with real-time audiences, and utilize NPS for deeper customer insights.

How to Collect and Use First-party Data for Your Business

First-Party vs. Third-Party Data: Differences, Use Cases, & Tips

What's The Difference Between First-Party vs. Zero Party Data?

Explore the nuances between first-party and zero-party data, their strategic value and use cases, and how Segment ensures ethical and effective data collection.

How product data can supercharge ABM and enterprise growth

From how ABM makes all the difference in product-led orgs to strategies for personalized executive outreach and deepening existing customer relationships, here are practical insights for those aiming to leverage product interactions for strategic growth.

Announcing The Growth Report 2023: Special AI Edition

Announcing launch of the 2023 Growth Report, Twilio Segment’s annual thought leadership report highlighting how businesses are approaching growth, marketing, and new technology against this year’s specific economic and business change.

7 ways to ‘ai-mplify’ your marketing strategy using artificial intelligence

We share methods to use ever-evolving AI to improve, safeguard, and personalize your marketing campaigns.

How to collaborate across marketing & engineering teams when purchasing new technology

Learn how to align and collaborate across marketing and engineering teams, especially when it comes to launching new marketing software that benefits them both.

How to supercharge your loyalty and referral programs with a customer data platform

Harness Twilio Segment's CDP and seamlessly incorporate it into referral and loyalty programs to tap into the utmost potential of your customer data.