Good Data, Better Marketing Podcast
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How to collaborate across marketing & engineering teams when purchasing new technology
Learn how to align and collaborate across marketing and engineering teams, especially when it comes to launching new marketing software that benefits them both.
AI + Personalization: 5 Ways to Use It
Companies that use AI and a CDP can create strong, personalized campaigns that are unique to their customers. This blog explores 5 use cases, complete with examples.
Four recent GDPR changes your business needs to know about
We cover GDPR changes: AI's impact, updated cookie banners, cross-border enforcement law, EU-U.S. Data Privacy Framework; Twilio Segment's role in GDPR compliance through consent, PII protection, local data processing.
How to supercharge your loyalty and referral programs with a customer data platform
Harness Twilio Segment's CDP and seamlessly incorporate it into referral and loyalty programs to tap into the utmost potential of your customer data.
Twilio Segment extends real-time CDP to unlock AI and power dynamic customer engagement that adapts to every customer at scale
Twilio Segment deepens companies’ understanding of customers with upcoming Segment B2B Edition and Zero Copy Architecture, and activates 1:1 customer engagement at scale with new predictive and generative AI.
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Twilio's Voice Intelligence, combined with Segment's CDP, allows for further personalization to customers through a more holistic understanding of their journey.
Three ways to mobilize your customer data for lead gen with Twilio Segment and HubSpot
When you integrate a powerful Customer Data Platform like Twilio Segment with HubSpot, you can unlock more lead generation opportunities. Here’s how.
Powering personalization with customer-aware generative AI
Discover how Twilio’s integration with OpenAI’s GPT-4 can power new generative capabilities that deliver personalized, customer-aware experiences at scale.
IDC Commentary: Twilio Announces CustomerAI: Expands Google Cloud Partnership with Google Generative AI and CCAI Native Integration with Twilio Flex
IDC comments on Twilio’s CustomerAI capabilities, predictive and generative roadmap, and new industry partnerships with Google, AWS, Databricks, and Frame AI.
| Articles by topic
4 lessons from Advertising Week 2022
Win back churned users by coordinating your ad and email campaigns
What really happened after the GDPR?
What is Consent Management? + Why Your Business Needs It
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Leveling Up Identity Resolution: How Identity Resolution Lays the Foundation for Complex Customer Engagement Solutions
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
How to collaborate across marketing & engineering teams when purchasing new technology
How to measure B2B growth with Twilio Segment and Dreamdata
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
How to ensure your data is clean, consistent, and AI-ready
Product Spotlight: The Segment API
Personalization
Best practices for using customer data to power customized, personalized user experiences.
AI + Personalization: 5 Ways to Use It
Leveling Up Identity Resolution: Best Practices for Data Scientists
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
How Zero-Party Data Can Power Your Business
What is a Data Layer? How Data Layers Work
Four recent GDPR changes your business needs to know about
Protecting Privacy in the Age of AI
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.