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Twilio Segment extends real-time CDP to unlock AI and power dynamic customer engagement that adapts to every customer at scale

Twilio Segment deepens companies’ understanding of customers with upcoming Segment B2B Edition and Zero Copy Architecture, and activates 1:1 customer engagement at scale with new predictive and generative AI.

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Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.

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Growth & Marketing

How to collaborate across marketing & engineering teams when purchasing new technology

Learn how to align and collaborate across marketing and engineering teams, especially when it comes to launching new marketing software that benefits them both.

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Personalization

AI + Personalization: 5 Ways to Use It

Companies that use AI and a CDP can create strong, personalized campaigns that are unique to their customers. This blog explores 5 use cases, complete with examples.

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Privacy

Four recent GDPR changes your business needs to know about

We cover GDPR changes: AI's impact, updated cookie banners, cross-border enforcement law, EU-U.S. Data Privacy Framework; Twilio Segment's role in GDPR compliance through consent, PII protection, local data processing.

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Growth & Marketing

How to supercharge your loyalty and referral programs with a customer data platform

Harness Twilio Segment's CDP and seamlessly incorporate it into referral and loyalty programs to tap into the utmost potential of your customer data.

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News

Twilio Segment extends real-time CDP to unlock AI and power dynamic customer engagement that adapts to every customer at scale

Twilio Segment deepens companies’ understanding of customers with upcoming Segment B2B Edition and Zero Copy Architecture, and activates 1:1 customer engagement at scale with new predictive and generative AI.

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Identity Management

Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation

Twilio's Voice Intelligence, combined with Segment's CDP, allows for further personalization to customers through a more holistic understanding of their journey.

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Growth & Marketing

Three ways to mobilize your customer data for lead gen with Twilio Segment and HubSpot

When you integrate a powerful Customer Data Platform like Twilio Segment with HubSpot, you can unlock more lead generation opportunities. Here’s how.

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News

Powering personalization with customer-aware generative AI

Discover how Twilio’s integration with OpenAI’s GPT-4 can power new generative capabilities that deliver personalized, customer-aware experiences at scale.

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News

IDC Commentary: Twilio Announces CustomerAI: Expands Google Cloud Partnership with Google Generative AI and CCAI Native Integration with Twilio Flex

IDC comments on Twilio’s CustomerAI capabilities, predictive and generative roadmap, and new industry partnerships with Google, AWS, Databricks, and Frame AI.


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Customer Data & Analytics

Understand the needs of your customers by analyzing how they interact with your website, app, and product.

Customer Data & Analytics

How Zero-Party Data Can Power Your Business

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What is a Data Layer? How Data Layers Work


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