Engineers & Developers

Introducing Trait Activation: improve advertising ROI with better match rates

Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.

trait activation v1

Good Data, Better Marketing Podcast

Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.

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Advertising

Unlocking the Power of Facebook's Conversions API with Segment: A Guide to First-Party Data Retargeting

Explore the shifting terrain of online privacy regulations, including Facebook's Conversions API, and learn how Segment streamlines the integration and transmission of first-party data, enabling efficient retargeting strategies.

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Customer Data & Analytics

Empowering teams, inspiring solutions: Inside Twilio Segment's build-a-thon

We share the innovations from Twilio's internal build-a-thon, which showcases the transformative potential of integrating Segment, that deliver solutions that address real-world challenges and redefine customer engagement.

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News

Leverage the TikTok Pixel and Twilio Segment to drive conversions and reach new audiences

The Bouqs leveraged the TikTok Pixel and integrated data partner Twilio Segment to drive conversions by optimizing ad campaigns and targeting specific audience segments efficiently.

How to Collect and Use First-party Data for Your Business
Growth & Marketing

How to Collect and Use First-party Data for Your Business

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Engineers & Developers

Revamping Segment’s Flink real-time compute platform

Twilio Segment's shift to a Kubernetes-based platform transforms real-time computing, streamlining operations and empowering developers with heightened flexibility and efficiency.

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News

Twilio Segment now available on Google Cloud Marketplace

Twilio Segment is now listed on the Google Cloud Marketplace, furthering our dynamic partnership.

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Customer Data Platform

CRM vs. CDP: What’s the difference between a CRM and a CDP?

Extensibility Part 2 Transforming mobile data without re-deploys v1
Engineers & Developers

Live plugins for mobile - Transform customer data without redeploy

Discover how to leverage Segment's Analytics Live Plugins to seamlessly enhance data privacy by removing sensitive customer information, exemplifying an efficient and adaptable approach for businesses seeking to optimize their customer data strategies.

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Customer Data Platform

4 Ways to Use Customer Data to Improve Your AI Strategy

This blog explores the essential components to ensure a robust AI strategy and also covers the role customer data platforms (CDPs) play in ensuring your data is AI-ready.


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Customer Data & Analytics

Understand the needs of your customers by analyzing how they interact with your website, app, and product.

Customer Data & Analytics

Empowering teams, inspiring solutions: Inside Twilio Segment's build-a-thon

Customer Data & Analytics

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