Good Data, Better Marketing Podcast
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Segment + Wilco: The Quest for better learning options
Introducing Wilco - a platform for hands-on tech learning with real-world simulations. It encourages readers to try Wilco for free.
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
Follow OwlEats, a food delivery startup, that uses Segment's mobile plugins to seamlessly integrate location data, enhancing customer targeting and incentivizing in-store pickups.
3 things we learned at CDP Week 2023: AI Edition
At CDP Week 2023, we looked at how AI trends are shaping customer experiences. Here's the recap.
Introducing Trait Activation: improve advertising ROI with better match rates
Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.
Announcing Twilio Segment’s New Partnership with Elastic Path: Streamlining Personalized Commerce Experiences
Our partnership with Elastic Path streamlines ecommerce personalization, empowering digital teams to launch dynamic storefronts and shoppable content that adapt in real-time, driving conversions, retention, and increased margin contribution for brands.
How product data can supercharge ABM and enterprise growth
From how ABM makes all the difference in product-led orgs to strategies for personalized executive outreach and deepening existing customer relationships, here are practical insights for those aiming to leverage product interactions for strategic growth.
Implementing Analytics React Native 2.0 and Braze
This blog shares a complete implementation of Analytics for React Native and includes a 'real-world' example.
Build a modern customer data foundation with Segment and Databricks
Explore how to create a modern data foundation with a customer data platform and a data lake, revolutionizing the way businesses harness the power of their data for enhanced customer experiences and AI advancements.
Insights from Advertising Week 2023: AdTech and AI lead the future
We share key insights from sponsoring Ad Week, discussing the opportunities in the advertising industry, the role of AI in enhancing creativity and efficiency, and the importance of first-party data in the evolving landscape of ad personalization.
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Insights from Advertising Week 2023: AdTech and AI lead the future
4 lessons from Advertising Week 2022
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
CustomerAI Meets Serverless - Connect to thousands of integrations with natural language
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Identity resolution: the definitive guide
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Personalization
Best practices for using customer data to power customized, personalized user experiences.
AI + Personalization: 5 Ways to Use It
Leveling Up Identity Resolution: Best Practices for Data Scientists
Announcing Twilio Segment’s New Partnership with Elastic Path: Streamlining Personalized Commerce Experiences
Segment + Wilco: The Quest for better learning options
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
CRM vs. CDP: What’s the difference between a CRM and a CDP?
How to ensure your data is clean, consistent, and AI-ready
Four recent GDPR changes your business needs to know about
Protecting Privacy in the Age of AI
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
How product data can supercharge ABM and enterprise growth
How to choose the best marketing automation software in 2021
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.