Get the most out of your CDP

5 Myths of the Composable CDP

Composable CDP - fact or fiction? We break down the five most popular myths.

Data Warehouse + CDP: Unifying Data and Marketing Teams Once And For All

We explore how a customer data platform (CDP), alongside your data warehouse, keeps marketing and data teams on the same page.

Personalize the Patient Experience with Twilio Segment

Sharing the idea from our build-a-thon to incorporate ChatGPT with Twilio Segment to improve personalized user engagement.

Twilio Segment’s Databricks integration reaches general availability

Twilio Segment's Databricks integration achieves general availability, helping businesses unlock the full potential of their customer data and deliver personalized experiences at scale.

Struggling to optimise advertising efforts post-cookies? This powerful tool integration may be the answer.

CDPs and DSPs helps businesses optimize advertising efforts, leveraging comprehensive customer profiles to inform real-time ad purchasing for more personalized, effective campaigns, and enhanced business growth in the competitive digital landscape.

CRM vs. CDP: What’s the difference between a CRM and a CDP?

4 Ways to Use Customer Data to Improve Your AI Strategy

This blog explores the essential components to ensure a robust AI strategy and also covers the role customer data platforms (CDPs) play in ensuring your data is AI-ready.

How to ensure your data is clean, consistent, and AI-ready

This blog provides guidelines and best practices for preparing data to be effectively utilized in artificial intelligence applications.

​​Product Spotlight: The Segment API

Discover Twilio Segment's new Public API, offering improved capabilities, data warehouse integration, Reverse ETL, audit trail monitoring, and SDKs for multiple languages, with a focus on the migration from the Config API and the benefits it brings.