How Does Mobile App Size Affect Installs?

By Lauren Venell

When it comes to your app, size makes a difference. Bigger apps have fewer downloads, worse reviews, and a harder time penetrating the international market. We measured the exact impact of increased app size, shown below. We’ve also included learnings on how to prevent bloat in your own app.

asset_k7d0R5Qn.png

The State of Personalization 2023

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

Recommended articles

Loading

Want to keep updated on Segment launches, events, and updates?