Personalization
Getting personalization right
Best practices for using customer data to power customized, personalized user experiences.
Announcing The State of Personalization 2022
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
All Personalization articles
How to achieve personalization and customer retention with Segment and Snowflake
Companies who desire customer growth require personalization, but it's difficult to obtain accurate data. Real-time identity resolution through Snowflake and Segment leads to effective personalized marketing and customer insights.
AI + Personalization: 5 Ways to Use It
Companies that use AI and a CDP can create strong, personalized campaigns that are unique to their customers. This blog explores 5 use cases, complete with examples.
Leveling Up Identity Resolution: Best Practices for Data Scientists
Identity resolution is essential for creating personalized customer journeys. However, building a scalable model for identity resolution is challenging and requires a consistent approach, a true universal identifier, and simplified data pipelines.
Announcing The State of Personalization 2022
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Orchestrate meaningful customer relationships in the new digital era
As the world gradually reopens, the precedent during the pandemic of being accessible across channels will remain – along with the expectation that each customer interaction will be personalized.
