Get a single customer view with Twilio Segment
Unlock the full potential of your customer data through precise identity resolution, powerful profile enrichment, and seamless data activation
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Join the 25,000+ companies using the Segment platform
Elevate customer engagement with personalized experiences that build loyalty and boost conversions.
Segment's identity resolution consolidates interactions across channels into a single profile, syncing to the warehouse and linking every on or offline touchpoint. A full view of the customer journey, every time.
Enrich customer profiles with diverse data sources for a deeper insight into behavior and preferences, enabling targeted messaging, tailored product recommendations, and personalized experiences.
Get seamless access to enriched, identity-resolved customer profiles mapped to key warehouse data, simplifying data activation across marketing, sales, and service tools.
Merge disparate customer data into a unified profile for powerful, personalized interactions.
With a managed identity resolution system, data teams can put the numerous interactions customers have with a business into a single unified profile.
With our fully managed deterministic identity resolution system, data teams are freed from brittle pipelines with consumer-scale data processing that updates profiles in near-real time.
After creating a profile, data teams can transfer it to their warehouse for enrichment, followed by activation through Reverse ETL in any compatible destination.
Use smarter, faster customer understanding to fuel better experiences and greater profitability.
Enrich and extend profiles with data from your warehouse to deepen your understanding of how each customer relates to your brand, their household, account teams, pets, and more.
Deliver full profiles and associated events into the data warehouse for complex attribution and propensity modeling with Profiles Sync. Or, enable marketing to run their own data science with CustomerAI Predictions, automatically appending profiles with propensity scores from a user-friendly interface.
With Linked Profiles, go beyond profile data to create complex audiences that pull in both real-time behavioral insights and batch warehouse data all in one simple-to-use tool.
Get the insights and information you need instantly to make in-the-moment business decisions and deliver on campaigns that really convert.
Segment simplifies access to verified customer data, enabling marketers to easily utilize profile and entity data from both real-time and batch systems.
Segment's unified profiles grant marketers total control of rich customer data, easily deployable across supported channels with a user-friendly audience builder.
Manage a single source of truth for end-user consent, proactively respect customer data privacy, and maintain compliance with GDPR, CCPA, and more.
Segment streamlines customer identity graph creation with an automated, deterministic system, reducing reliance on manual SQL queries and frequent data team involvement.
Profile enrichment adds valuable context like lifetime value (LTV), churn risk, and personalized traits to customer profiles, enhancing marketing campaigns for more targeted, relevant, and impactful communications.
Segment’s open, extensible, and reliable platform lets you streamline real-time data collection, seamlessly connect data from your warehouse, and activate unified profiles across every tool and touchpoint, at scale.
Twilio Segment is a critical tool in achieving a single view of your customer. Connect with a Segment expert to learn more about why 25,000+ companies choose Segment's CDP.