Deliver personalized, real-time experiences on a global scale

With an audience of over 2 billion users, WhatsApp is the perfect channel for marketers to connect and engage with their global audiences. By leveraging WhatsApp, marketers can reach new markets, create meaningful relationships, and grow their brand presence natively in Twilio Engage.

Powerful data-driven personalization

Customers want to connect with businesses in the same way they chat with their friends and family—with fast, simple, and convenient messaging.

Deliver a 1:1 personalized experience

Combining the power of native Customer Data Platform (CDP) with native WhatsApp helps marketers create more meaningful 1:1 customer conversations.

Actionable data at your fingertips

Own and activate your data to craft engaging WhatsApp experiences that are truly personalized to each individual customer.

Save time with dynamic, universal audiences

Build audiences based on real-time data and dynamically leverage it for WhatsApp and all your other connected tools so that you’re always sending the right message to the right person at the right time.

Illustration: Powerful data-driven personalization

Native multichannel messaging

Orchestrate WhatsApp, SMS and email campaigns seamlessly throughout journeys to engage customers across the entire customer lifecycle.

Efficient campaign creation

An intuitive campaign builder allows marketers to create and efficiently launch WhatsApp campaigns throughout the customer journey.

Understand, iterate and improve campaign performance

Experiment with A/B testing and leverage Journey Analytics to understand WhatsApp channel performance and optimize your multichannel strategy.

Optimize communications and spend

Use real-time data to personalize a customer's multichannel journey to deliver a more relevant customer experience and optimize budget by halting ads or WhatsApp messages the moment a customer takes action.

Illustration: Native multichannel messaging

Scale you can trust

Twilio offers scale and connectivity to power all of your WhatsApp messaging, allowing marketers to focus on creating strong relationships with customers.

You can trust Twilio to deliver a seamless WhatsApp experience

Twilio operates as one of the largest Business Service Providers in the WhatsApp partner ecosystem, with onboarding support, Professional Services and tools to help scale your WhatsApp use cases.

Futureproof your WhatsApp and multichannel marketing

Build your marketing strategy on an exponentially extensible and easy-to-use developer-friendly platform that allows your team to integrate with the Marketing Technologies you use today, and will need to adopt in the years to come.

Seamlessly integrate WhatsApp with Twilio

Easily create a WhatsApp Business Account with Twilio, an official WhatsApp Business Solutions Provider – without the need to pay for additional external developer resources every time you need to integrate a new channel.

Illustration: Scale you can trust

Getting started is easy

Start connecting your data with Segment.