Connections
Connect all of your customer data
Segment is the single platform to collect, unify, and activate your first-party data.
Sources
Collect every touch point
Collect the full view of the customer, across your apps, sales, support, payment, and messaging experiences.
Destinations
Power all your tools with the same data
Enable the best product analytics, A/B testing, and data warehouse tools with first-party data.
Implement new tools, fast
Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.
Mobile approvals, instantly
Eliminate the wait for App Store approvals. Activate new tools immediately, including those without their own mobile SDKs.
Focus on product work, now
Segment makes trying new tools incredibly easy. Say goodbye to expensive and time-consuming integration processes that stand in the way of leveraging the best tools available.
What is first-party data?
Every marketing and analytics app runs on the same three types of data: who your users are, what they are doing, and where they are when they're doing it. Collect it all at once with Segment and send it to any tool.
Track
Track how your users interact with your product like purchasing items, viewing a page, or using a feature.
Identify
Identify users to determine if they're new or existing customers, and tie each person to the right actions.
Page
Locate users so you know what page they were on and what device they were using when they performed the action.
Data governance and controls
We’ve built all the tools you need to manage your customer data.
Observe
Easily identify and resolve data delivery issues for a comprehensive, transparent, and debuggable event pipeline you can trust.
Functions
Customize your pipeline
Functions lets you build any custom integration with Segment, with just ten lines of JavaScript.
Subject Rights Management
Streamline regulatory compliance and consent management
Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management to find a single source of truth for end-user consent with our built-in consent enforcement. Integrate with any consent management platform to respect end user consent across your Connections.
Whether your customers want you to delete or modify their data, or even stop collecting it entirely, Segment has you covered.
Look under the hood
Having amazing data infrastructure used to be out of reach. Today, that’s no longer the case. We’ve solved the hard challenges around delivering billions of events reliably to downstream APIs so that you can focus on what matters — building an amazing product.
Learn how our iOS and Android SDKs reduce your app’s power consumption by 2-3x.
Delivering billions of messages exactly once.
Reliably sending billions of messages per day to hundreds of public APIs.
Segment Functions allows you to deploy your own integrations with code.
Additional resources
Privacy & Compliance
Automatically detect and classify PII in real-time. By setting rules to proactively block, hash, and routine sensitive data, you can accelerate compliance with GDPR, CCPA, and more.
Standardize your data
Standardize data collection by creating a single tracking plan across all your web and mobile apps.
Frequently asked questions
Getting started is easy
Start connecting your data with Segment.