Unlock new data sources
Collect and transform any stream of first-party customer data from webhooks into Segment events.
Resolve identity with Personas, enrich with additional data, and ensure clean, consistent data across all your tools.
Connect to new tools and adapt existing ones
Transform and map events collected by Segment out to the APIs, tools, and services that connect you to your customers. Enrich events with additional user context, or send events to new destinations and internal services.
It takes just ten lines of code to capture new data points, enrich your data in new ways, and run advanced campaigns across tools.
Writing Functions on Segment is easy. Spend time building great customer experiences, not configuring networks, gateways, and IAM.
Rest assured knowing your infrastructure can scale to hundreds of thousands of events per second, with built-in monitoring and alerting.
Templates to get you started
Access pre-built templates from the most advanced Growth and Engineering teams to build faster.