Featured resources
20 Ways to Win with Personalization
This compilation of case studies and strategies showcase how innovative companies are using CDPs to engage their customers with personalized digital experiences and how other teams can do the same.
Decoding the 2024 Customer Data Platform Report
In this webinar, Jim Young and Sean Spediacci covered the future trajectory of trusted customer data strategies in the AI-driven era. They will also provide a comprehensive overview of the trends, challenges, and opportunities revealed in our CDP Report.
Digital Advertising in the Cookieless World
Learn how to deliver personalized and more transparent customer experiences in the absence of third-party cookies.
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Fireside Chat: The State of Personalization in 2024
This fireside chat delves into the role of technology in shaping personalized customer experiences and explore the challenges and opportunities that lie ahead for businesses aiming to stay ahead of the curve.
How Segment Uses Segment: Activating Your Warehouse Data
During this webinar, we show how Segment’s Customer Experience team and Data Analytics team uses Segment to activate data from the warehouse.
Drive Customer Growth with a Data Lakehouse and CDP
In this interactive webinar, we explore how Segment’s recent Databricks integrations (storage as a destination, profile sync, reverse ETL) enable businesses to create a truly holistic view of their customers.
Grow with Segment: Unlock Your Warehouse Data for Precise Customer Engagement
During this session, we demonstrated exactly how Segment’s Data Graph technology allows you to stay synchronized with the warehouse to achieve accurate campaign targeting with heightened data security across all touchpoints.
The quest to be customer-first: Why data warehouses + CDPs are the ultimate dynamic duo
Our latest ebook is your 1,2 punch guide to why data warehouses and CDPs are the ultimate dynamic duo for a customer-first data and marketing strategy.
The State of Personalization 2024
For Twilio Segment’s fifth-annual State of Personalization report, we surveyed over 500 executive leaders from various industries to explore how AI/ML technologies are reshaping the market.
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