Customer Data Platform pricing

Unlock the potential of your engineering, marketing, and product teams with our customer data platform. Discover pricing options and learn more from Twilio Segment.

Profiles

Unify

Unify enables teams to combine real-time events with warehouse data to build unified profiles and empower any team within the business to use trusted data to build 1:1 personalized experiences at scale.

Custom Pricing

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What you can do with Unify:

Enable engineering teams to:

  • Collect and unify real-time events with customer data in the warehouse

  • Automatically generate identity-resolved profiles

  • Enrich and activate unified profile data to 450+ destinations

Profiles + AI

Unify Plus

Unify Plus provides your teams with all the capabilities in Unify and equips your business teams to create more targeted profiles using calculated and AI-powered predictive traits.

Custom Pricing

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Everything in Unify AND:

Enable marketing teams to:

  • Create computed traits

  • Leverage AI to create predictive traits

Adaptive Customer Engagement

Engage

Engage is the most complete real-time CDP that enables your technical and business users to build and activate customer profiles and audiences anywhere.

Custom Pricing

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Everything in Unify Plus AND:

Enable marketing teams to:

  • Create and manage audiences

  • Build AI-powered predictive and generative audiences

  • Orchestrate customer journeys and campaigns

Optional add-ons

  • Audience & profile enrichment

  • AI-recommended audiences

Join the 25,000+ companies using the Segment platform

Complete CDP

With Engage, Unify Plus, and Unify, companies can start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack.

Illustration: Implementation Options

Real-time behavioral events

Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 450+ destinations.

Warehouse data

Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications.

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Compare CDP plans

Unify

Custom Pricing

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Unify Plus

Custom Pricing

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Engage

Custom Pricing

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Complete view of your customer
Identity Resolution
Profile API
Profiles Sync
Profile Explorer UI
Traits
Predictive traits
Build personalized experiences with Twilio Engage
Audiences
Generative Audiences
Journeys
Collect and send data anywhere
Sources
Destinations
Functions
Reverse ETL
Developer Tools
Public API
Usage and billing
Monthly tracked users
Custom volume
Custom volume
Custom volume
Throughput Limit
Custom
Custom
Custom
Seats
Unlimited
Unlimited
Unlimited
Payment method
Invoice
Invoice
Invoice
Contract length
Unlimited
Unlimited
Unlimited
Support
Email/web support
On-demand videos and documentation
Dedicated support
Available
Available
Available
Customer Success Manager
Available
Available
Available
Advisory Services or Professional Services
+ Add-on
+ Add-on
+ Add-on
Uptime SLA
Security
Account security
Multi-factor authentication
Single sign-on
Granular roles and user permissions
Certifications
HIPAA-eligibility
Available
Available
Available
Regional Segment (EU or US)

Add-ons

Engage

Audiences & profile enrichment

Enhance every customer experience with profile, audience, and event data from the warehouse.

Engage

AI-recommended audiences

Build more targeted audiences based on AI-powered product recommendations designed to drive conversions.

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Focused on collecting customer data? Check out Connections

Get started for free and collect real-time event data from 450+ pre-built sources, including the data warehouse, and send unified customer data to your favorite marketing and analytics tools.

View Connection plans

Connections enables engineering teams to:

  • Collect and unify real-time event data with customer data in the warehouse

  • Send customer data to 450+ destinations

Frequently asked questions

Get a custom price quote

Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing.