These B2B companies use consistent data for smarter customer engagement with Segment
Segment B2B Edition with Linked Profiles
A single data graph linking accounts, buying groups, profiles, and more
Collect
Integrate disparate enterprise data into a single source of truth spanning Segment CDP and your data warehouses.
Unify
Flexibly model relationships between B2B contacts and understand account dynamics like never before.
Activate
Target high-value accounts, identify drop-off in your sales funnel, accelerate onboarding, and keep customers engaged.
Give your teams a complete picture of every contact
Shorten sales cycles
Drive personalized journeys for multi-threaded enterprise selling motions.
Empower key teams
Equip marketing, sales, and support teams with a complete view of every customer account, in real time.
Prevent churn
Improve account health to increase retention.
Manage risk with proactive data governance and privacy controls
Streamlined compliance
Accelerate regulatory compliance with automated data subject rights management and our open source consent manager.
Enterprise control
Centrally manage your data with partitioned workspaces, Single Sign-On (SSO), Zero Copy Architecture, and API-based administration.
Security at scale
Honor data subject rights requests at scale with automated deletion and suppression across Segment and your connected stack.
Use Segment to integrate with best-in-class tools
Connect with 450+ data warehouse, marketing, and analytics platforms with just a few clicks.
“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”
Nic Sauriol
Software Development Leaderincrease in revenue following a three-month customer messaging pilot program
Getting started is easy
Start connecting your data with Segment.