Inflection Source
Good to know: Event Cloud source
The Inflection Source is an event source. This means that it sends data as events, which are behaviors or occurrences tied to a user and a point in time. Data from these sources can be loaded into your Segment warehouses, and also sent to Segment streaming destinations. Learn more about cloud sources.
Inflection provides a B2B marketing automation platform for product-led growth companies.
This is an Event Cloud Source which can not only export data into your Segment warehouse, but can also federate the exported data into your other enabled Segment Destinations.
This source is maintained by Inflection. For any issues with the source, contact their Support team.
Getting Started
- From the Sources catalog page in your workspace, click Add Source.
- Search for “Inflection” in the Sources Catalog, select Inflection, and click Add Source.
- On the next screen, give the Source a nickname configure any other settings.
- Click Add Source to save your settings.
- Copy the Write key from the Segment UI and log in to your Inflection account - navigate to Connections > Add a new connection > Segment Integration > Select Source > and paste the write key in the Segment as Destination Field.
Stream
Inflection uses its stream Source component to send Segment event data. It uses a server-side (select from track, identify, page, group) methods to send data to Segment.
Inflection passes the userId associated with the email recipient as the userId. In cases where Inflection does not have an associated userId value, Inflection passes personId to Segment as an anonymousId. When Inflection receives the userId for the email it sends an Identify call with both the personId and userId to Segment.
Events
The table below lists events that Inflection sends to Segment. These events appear as tables in your warehouse, and as regular events in other Destinations. Inflection includes the userId if available.
| Event Name | Description |
|---|---|
| Email Delivered | Email was sent successfully |
| Email Opened | Prospect opened the email |
| Email Unique Opens | Unique email open by a prospect |
| Email Bounced | Email servers rejected the email |
| Email Reported as Spam | Prospect reported the email as spam |
| Link Clicked | Prospect clicked the tracking link |
| Unique Link Click | Unique tracking link click by a prospect |
| Unique Link Click per Unique Open | Unique tracking link click per unique open by a prospect |
| Email Unsubscribed | Prospect clicked the unsubscribe link |
Event Properties
The table below list the properties included in the events listed above.
| Property Name | Description |
|---|---|
event |
Email event type |
userId |
Prospect email ID |
email_id |
ID of the email |
campaign_id |
Campaign ID |
campaign_run_id |
Campaign Run ID |
campaign_name |
Campaign Name |
email_subject |
Subject line of the email |
email_link_url |
URL of the link clicked |
is_unique_open |
Unique email open by a prospect (true or false) |
is_unique_click |
Unique tracking link by a prospect (true or false) |
Adding Destinations
Now that your Source is set up, you can connect it with Destinations.
Log into your downstream tools and check to see that your events appear as expected, and that they contain all of the properties you expect. If your events and properties don’t appear, check the Event Delivery tool, and refer to the Destination docs for each tool for troubleshooting.
If there are any issues with how the events are arriving to Segment, contact the Inflection support team.
This page was last modified: 27 Oct 2023
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