OneTrust makes it easy for you to capture, centralize, and sync content while keeping trust and transparency at the forefront of all consumer interactions.
Connect OneTrust Preferences data to Segment to activate downstream
Enhance a User Profile in Segment with granular consented data
How OneTrust Works
OneTrust helps organizations rethink how to connect with customers in ways that allow for transparent, open communication and clarity, while creating a personalized experience that is useful and engaging. From accepting cookie tracking or subscribing to an email to visiting your websites or apps across devices, we help you honor and act on your user’s most recent consent and preference version. That means real-time preference distribution to your entire MarTech stack and connected vendors to support an optimal, personalized consumer experience.
Get more out of OneTrust with Segment
Easily extract your consent data from OneTrust into Segment with the OneTrust source integration.