TV attribution and measurement
Innovid delivers a unified view of converged TV advertising through its cross-platform, TV measurement solution, InnovidXP.
Driven by over one billion video impressions processed daily and powered by our global ad server, InnovidXP empowers thousands of advertisers to measure linear and CTV together—delivering a consistent, accurate analysis of ad delivery, performance and audience reach across devices and platforms, including many walled gardens.
InnovidXP measures every form of TV advertising including audience demographics and attribution such as reach, frequency, unique and unduplicated reach and outcomes.
The granularity of impression-based insights in the platform produces the metrics that matter to local, national and global advertisers, assessing audience reach, along with the immediate impact and longer-term effects of linear, CTV and converged TV campaigns.
How Innovid works
The visit and action tags fire on page(s) they are placed, while obeying the required opt-in/opt-out mechanisms. Any comparison of web volumes and Google Analytics is on a like-for-like basis as the tag is intended to interact in a consistent way with the consent criteria.
Get more out of Innovid with Segment
You can use Segment to automatically load the necessary InnovidXP code onto your Segment-tracked sites, thereby skipping any manual install. When you enable the Innovid integration in your Segment settings, Segment automatically maps all of the data you are already collecting with Segment to Innovid, in the format that they need to produce outcomes in InnovidXP.