Groundswell

Empower sellers with product usage data

Identify key usage events that are specific to your product
Monitor when your customers reach important product milestones
Alert sellers via notifications with rich contextual information
Build customer narratives and reach out at the optimal time

How Groundswell works

Groundswell empowers sales teams with just-in-time notifications and account prioritization based on product usage insights. It helps identify the most important events to the company, define metrics and workflows to operationalize that data and keep sellers in the loop. With Groundswell, another great sales opportunity will never be missed.

Select the events that represent key product usage milestones for your customers.

Define metrics to track your customers’ progress over time.

Trigger actions, like Slack notifications, when your customers reach key milestones in the product.

Get more out of Groundswell with Segment

Segment integration makes it easy to get started with Groundswell without relying on engineers or data scientists. Once the Groundswell destination is added from the catalog, it will start receiving product usage events from Segment. From there, the revenue team can use our no-code interface to define metrics and workflows that will supercharge their sales team.