FunnelEnvy
FunnelEnvy helps marketers optimize revenue by delivering personalized experiences and offers for every customer across their unique journey.
Common sense, personalized website experiences for your customers that you can act on quickly and increase conversions & revenue
Predictive campaigns that automatically deliver the highest value experience on a 1:1 basis
Optimize across the entire revenue journey with onsite, down funnel and recurring revenue goals
Website and cross channel (chat, retargeting) integration
Unify behavioral, 1st party and 3rd party data into consistent account and individual profiles
Visual campaign editor, propensity reporting and A/B testing capabilities built for growth marketers
How FunnelEnvy Works
FunnelEnvy uses unified profile data collected from multiple sources to personalize website experiences and optimize revenue across the entire customer journey. Unlike traditional experimentation or rules-driven products FunnelEnvy lets you deliver 1:1 experiences at scale, integrate experiences across channels and optimize onsite as well as full-funnel outcomes. With the Segment integration for FunnelEnvy you can use your existing data to power campaigns, track goals and create more effective audiences.
Get more out of FunnelEnvy with Segment
Installing FunnelEnvy with Segment reduces custom code and implementation time, and powers campaigns with your Segment data. Once you’ve enabled the integration we’ll start automatically collecting the traits, events and attributes that you’re already sending to Segment and use them in predictive campaigns. Segment User ID and traits are stored in our individual profiles and track events are mapped to FunnelEnvy events. You’ll also be able to create audiences and track goals from your Segment data. If you want to learn more, check out this guide for how to do real-time personalization on your website using Segment data.
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Integrate FunnelEnvy with Segment
Segment makes it easy to set up FunnelEnvy.