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Bloomreach Engagement

Customer Data and Experience Platform (CDXP)

Customer Data Platform - collect and unify data from online or offline sources into the Single Customer View (a single source of truth for the whole platform).
Data Enrichment through AI - target your customers based on their propensity to complete certain actions (e.g. purchase) or recommend a personalized selection of products.
Omni-Channel Orchestration - email, web/mobile push, in-app messaging, WhatsApp, SMS, retargeting or connect to 3rd party solutions via webhooks or API.
Web Optimization - easily change the content of your web or display personalized website overlays.

Bloomreach Engagement website Documentation

How Bloomreach Engagement Works

Bloomreach Engagement (fromerly Exponea) is a Customer Data & Experience Platform (CDXP) which creates a unified source of customer intelligence in real-time ready for immediate activation via its own built‑in omnichannel marketing systems (web, email, push, mobile, text messages,etc.) powered by customer-centric analytics and artificial intelligence (product recommendations and predictions).

It enables businesses to understand customer behavior and immediately launch highly personalized campaigns for each individual customer through their preferred channels. The platform helps you maximize profits and optimize marketing spend by targeting the right customers with the right message at the right time.

Customer profile holding all the relevant historical, real-time and predictive data about every single customer.

Analyze and segment your customer data the moment a customer interacts with your brand.

Communicate with your customers through their preferred channels (web, email, browser/mobile push, text messages, retargeting).

Get more out of Bloomreach Engagement with Segment

When you integrate Bloomreach Engagement with Segment you can immediately utilize all customer data tracked by Segment. Bloomreach Engagement feeds this data into its Customer Data Platform and builds a unified view of every single customer. Bloomreach Engagement’s Integrated analytics and AI-powered campaign execution capabilities are then able to analyze this data and immediately launch marketing campaigns through a variety of built-in channels (web, email, web/mobile push, text messages, retargeting) or connect to 3rd party solutions using Bloomreach Engagement’s API.

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