EMMA
Mobile analytics and attribution
Analyze all the activity on your App. From the install to any In-App event that you are measuring.
Use the EMMA powerful analytics tool to send In-App communications and Push Notifications based on user’s activity.
Create customized funnels with each of interest flows to see the final conversion and impact the users with Push Notifications and/or In-App communications to achieve your goals.
Analyze your campaign’s traffic by sources to know which campaign is bringing you more quality traffic.
How EMMA works
The SDK integration of EMMA bring you the possibility to control in one tool the interaction which users have with your App. You can make different integrations according to your specific needs. With our tool you can run and manage your acquisition and retargeting campaigns. Analyze your user’s behaviour through the measuring of screens and buttons that you want to measure on your App and with our powerful analytic tool you can impact users with Push Notifications and In-App Communications according to your needs.
Get more out of EMMA with Segment
If you decide to use Segment to start sending your data to EMMA, the integration is easy as you only need to obtain an id from EMMA that you have to add in the Segment panel onces you do the integration with EMMA and your developers only need to use to methods: identify and track.
Once this two steps are done, Segment start sending your user’s data to EMMA and you can see it and begin manage it from our tool to take advantage of his bigger potential of acquisition, analytics and communication to achieve your marketing goals.
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Integrate EMMA with Segment
Segment makes it easy to set up EMMA.