Dreamdata

Dreamdata - B2B Revenue Automation Platform

● Account-based, multi-touch attribution modelling. Dreamdata runs every recorded touch through customisable attribution models - across and between pipeline stages.

● End-to-end B2B customer journey mapping. The Customer Journey Mapping gives you unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.

● Connects your ads and content to revenue and pipeline. Dreamdata enables you to identify your best-performing ads, channels and pages to understand the ROI of your paid and organic efforts.

● Analytics on your revenue data. See which role each channel plays in revenue generation and when with Dreamdata’s Revenue Analytics.

● Integrates with your go-to-market tech stack. Dreamdata is built for multi-tech stack businesses, offering integrations with marketing automation, ads, customer support tools.

● Free access to all your data. Your data models on the data platform are always accessible in your data warehouse.

● Activate your data in your go-to-market point solutions. Dreamdata essentially closes the loop by automatically feeding data, such as offline conversions or intent and lead scoring data, back to ad platforms and CRM. Helping revenue marketers further automate their operations.

● Uncover hidden demand, anywhere. By collecting engagement data from key sources, Dreamdata’s latest feature, Reveal, enables you to engage with all your ICPs who are actively browsing your website, engaging with your LinkedIn ads or comparing you on G2.

Dreamdata website Documentation

Dreamdata connects all the data of all technologies in the B2B go-to-market tech stack, cleans it and integrates it. Dreamdata then uses this data to provide analytics, insights and automations with the goal of enabling a holistic and revenue-driven go-to-market.

Dreamdata works with your Segment tracking data from your site, apps, and product. This also includes replaying your Segment data for historical attribution.

Your Segment data is then joined with data from across your go-to-market ecosystem to create an end-to-end B2B customer journey map that enables Dreamdata’s account-based, multi-touch attribution modelling.

To gain access to this data we move existing stores of tracking, marketing, customer success and CRM data to our application. If there’s a digital touch of any activity, you can connect it to revenue. With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.