Email Marketing SMS & Push Notifications Reverse ETL

Customer.io

Automate Email, Push, and SMS based on customer behavioral data.

Customer.io offers a two way sync with Segment that allows you to easily map your customer behavioral data to create highly personalized automated messages, campaigns, and user journeys.
Easily send data around how your users are interacting with your messaging back to Segment.
Customer.io uses liquid logic so it's easy to use the data synced from Segment in custom logic when personalizing message content.
The data and activity you send to Customer.io allows for sophisticated activation and retention-oriented messaging campaigns from real-time triggers on customer behaviors.

How Customer.io works

Customer.io has a two way integration with Segment that makes it easy to move your data between Customer.io and your Segment account. You can learn more about this by reading their Destination Documentation and Source Documentation.

The team at Customer.io also provides a JavaScript snippet that allows you to gather website tracking data of your known users. Customer.io does not currently support aliasing or tracking anonymous user data. Customer.io also has a RESTful API for retrieving your customer data. Visit their API documentation to learn more.

Real-time user data and events trigger personalized campaigns and automatically update your user segments, attributes, and messaging received as a result

Additional integrations allow for automated messages and alerts to other marketing, sales, productivity, and collaboration apps

Use Liquid logic in Customer.io’s email editor for powerful personalization options

Get more out of Customer.io with Segment

With Segment, all the customer data you’re collecting from your websites, mobile apps, or servers can be sent straight into Customer.io so you don’t need to do any additional installation or duplicate instrumentation. In addition to being an integration of Segment’s, Customer.io is also a cloud app source. That means that Segment can automatically collect email events like Email Delivered and Email Opened, forward them to your other tools, and even load them into your data warehouse.

By using Customer.io as a source of data in your favorite BI or analytics tool, you’ll be able to analyze your email event data in SQL or through drag-and-drop reports. Also, you’ll be able to join your Customer.io data with all the other data you’re sending through Segment to analyze the down-funnel effects of your email campaigns.

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