CleverTap
Mobile app analytics
Provides behavioral analytics information to view user drop off and retention and to track cross-channel actions, uncovering long-term value and retention
Fills user profiles with key information such as registration, new sign up, catalog viewed, video played, or purchase made, and sends data directly to use profiles in real time so teams can monitor app and web interactions with a few clicks
Triggers personalized campaigns based on custom events, and allows marketers to deploy customizable campaigns using a drag-and-drop workflow template to support user acquisition, win-backs, or app engagement
Supports in-app, push, SMS, web push, pop up, email, Facebook, and webhooks messaging so teams can deploy cross-channel messages immediately
How CleverTap works
Implementing Clevertap is similar to installing Segment for the first time. You’ll need to create a plan that includes all the events and user traits to be collected, decide which libraries and SDKs you need to collect that data from, and install them into your product(s). The Clevertap API is similar to Segment in the way it collects event and user data. Many of the Clevertap marketing features are configured in its app and don’t require much code after the initial implementation, so the faster you can get the SDK installed the better.
When you’re choosing whether to install CleverTap natively or to integrate it via Segment, consider that you’ll need to spend the same amount of time implementing either tool, and if you spend that time learning Segment’s API, you’ll save time with any additional tool you add to your stack after Segments, eliminating the need to various tool APIs and methods each time from scratch and cutting away redundant coding.
Get more out of CleverTap with Segment
When you use Segment to send data to Clevertap your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias. If you’ve already got Segment installed, all that needs to be done is to bundle the Clevertap SDK, if you haven’t already. All the code mapping is taken care of by Segment without code changes to existing Segment hooks throughout your mobile app.
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Integrate CleverTap with Segment
Segment makes it easy to set up CleverTap.