Boomtrain
Omnichannel marketing automation
Targets autotriggered mobile, email, lightbox, messenger, or push messages to anonymous visitors and tracks messages in a team inbox
Enables activity, behavior, and interest segmentation based on behaviors like abandoned cart, failure to subscribe, course dropout, or payment skip
Deploys personalized content, product recommendations, or timely messages to segmented customers based on triggers like frequency of purchases or lifetime value
Autotriggers targeted onsite interactions using “Boomtrain Lightbox” or “Boomtrain Messenger” so teams can personalize, A/B test, and capture subscribers when they hit specific goals in the purchasing funnel
How Boomtrain works
Boomtrain runs on customer data collected from your site, apps, or server. Usually people start with the Javascript library on their site to collect web activity, cookie people to remember returning visitors, and easily collect email addresses to send emails. All of that is pretty simple and doesn’t require much custom coding, if any. To get the most out of Boomtrain, however, you’ll want to send additional customer attributes to the platform and custom events when people take actions on your site. Those data sets require custom code hooks on your site and some development time in order to to populate variables from your database.
Get more out of Boomtrain with Segment
When you enable Boomtrain in Segment, all the customer data flowing through Segment is forwarded to the tool in realtime. Even with a fresh Segment implementation, page views will start showing up in Boomtrain and folded into its machine learning right away. If you’re recording customer traits, they’ll be mapped to the Boomtrain API and passed through automatically. The same goes for events when people do things on your site. That means you can skip straight to taking advantage of Boomtrain’s marketing automation and start communicating with customers rather than spending time getting data into the tool.
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Integrate Boomtrain with Segment
Segment makes it easy to set up Boomtrain.