Adjust

Mobile app tracking

Enables real-time ad tracking and attribution, so marketers can track conversion data such as clicks and impressions
Provides adjustable tracker URLs so developers can modify deep links to track user data
Automates retargeting and re-engagement by deploying personalized campaigns and tailored experiences to specific user segments based on tracked actions
Analyzes mobile app engagement against unique team goals, events, and user segments so marketers can analyze purchases, level-up, or signup goals

How Adjust works

Adjust is used in mobile apps so you’ll have to implement it on Android and iOS separately or collect important data like events, push notification tokens, device ids, and more yourself and send to Adjust using its API. Most people use the iOS and Android SDKs to collect this data, which means you’ll need to install and configure those SDKs. Any custom events must be defined inside of Adjust first, then the event token is used to install the code hook in each of your apps.

Run, monitor, and review campaign and app performance with built-in network integrations, event tracking, and tracker generation.

Analyze each install event for abnormalities in real time to prevent fraudulent traffic from being attributed to your paid channels.

Create user audiences based on app user attributes and events triggered by app users within any timeframe, country, OS or cross app.

Get more out of Adjust with Segment

Adjust requires you to pre-define custom events, but with Segment you don’t need to install new code hooks into your apps. In your Segment Adjust integration settings you can map your event token from Adjust to the Segment events you’re already recording. Segment can send all the data Adjust needs from the server so you won’t need to bundle the Adjust SDK to your apps in order to record these events or grab push notification tokens. That means you can start sending data to Adjust without re-submitting to the App Store, saving you significant time. You can also use Segment server-side libraries to send data, which is useful if your app is not built in native Android or iOS development environments.

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