LaunchDarkly Audiences

Deliver targeted product experiences

LaunchDarkly is a feature management platform that empowers development teams to safely deliver, control, and measure their software through feature flags.

With LaunchDarkly, your teams can:

  • Customize user experiences based on any attribute or combination of attributes with context-aware targeting.

  • Grant the right users access to the right features based on customer tier (e.g, Premium v. Basic v. Free), local regulations, account-specific parameters, and more.

  • Vet features with small audiences in production before releasing to an entire user base.

LaunchDarkly Audiences

How LaunchDarkly Works

LaunchDarkly helps teams govern critical parts of user experiences, tailoring them to each audience segment and adapting them to changing conditions—without requiring custom code.

The LaunchDarkly segment overview page detailing a segment synced from a Segment Audience.
The LaunchDarkly segment overview page detailing a segment synced from a Segment Audience.
The LaunchDarkly feature flag targeting page with a targeting rule configured to target contexts in a set of segments synced from Segment Audiences.
The LaunchDarkly feature flag targeting page with a targeting rule configured to target contexts in a set of segments synced from Segment Audiences.
The Segments list page in LaunchDarkly with several segments synced from Segment Audiences visible.
The Segments list page in LaunchDarkly with several segments synced from Segment Audiences visible.
LaunchDarkly Audiences

Get more out of LaunchDarkly with Segment

The LaunchDarkly Audiences destination syncs your Engage Audiences to LaunchDarkly segments. Segments let you manage flag targeting behavior in bulk. This means you can concentrate more on deploying features and less on managing end users between platforms.

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Integrate LaunchDarkly Audiences with Segment

Segment makes it easy to set up LaunchDarkly Audiences.