Angler AI

AI-Powered Profitable Growth

Angler AI powers profitable growth for consumer companies in the wake of privacy changes. Our AI predicts the value of each customer event that your business tracks and sends these predictions to Meta, Google, TikTok, and other ad platforms, for better optimization and improved ROAS.

You can use Angler to:

Predict consideration-stage site visitors that are more likely to return to your site and purchase within 2 to 28 days (”the movable middle”) and assist Meta and other platforms in optimizing to these longer-term conversions
Predict lead submissions that are more likely to purchase your product, so that you can optimize cost-per-lead while also reducing cost-per-purchase
Predict free trial starts that are likely to convert to paid subscriptions after the trial ends, so that you don’t waste spend and operational cost on low-quality trials
Predict customer LTV in order to optimize new customer acquisition for customers that are likely to repurchase within 90, 180, 365 or more days

Angler AI website Documentation

How Angler AI Works

Angler identifies each visitor to assemble a 360 degree profile of previous customer actions plus third-party attributes, predicts their conversion likelihood and lifetime value with AI models, and enriches events and profiles with persistent identifiers and predictive scores. Finally, it sends this powerful data to your connected ad platforms in near-real-time as engagement and conversion signals, or as audiences, so that your campaigns can optimize for high-intent, high-value customers.

The Angler home page, where you can manage your connections to data sources and marketing destinations.

Our Customer Insights dashboard provides a view of the predictive LTV of various customer cohorts, including by source campaign, acquisition date, and product attributes.

The Predictive Conversions API page lets you manage the predictive events being sent to your connected marketing destinations.

Get more out of Angler AI with Segment

With Segment, you’re already tracking all of your customer events in one place, and with a few clicks you can easily send these events to Angler. Once this connection has been created, you can set up your predictive AI models within Angler and use the real-time scoring to optimize to your desired performance goals in Meta, Google, TikTok, and other ad platforms.

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