Amplitude

Behavioral data analytics

Enables real-time cross-platform analytics so marketers can use a drag-and-drop dashboard to filter new users by country, user activity and retention rate
Funnels audiences by custom events and actions like checkout completed, item added to cart, or payment entered
Integrates with Amazon Redshift for data access so data scientists can identify user drop off over time

How Amplitude works

Going through an Amplitude implementation is similar to installing Segment for the first time. You’ll need to map out your events and user traits to be collected, decide which libraries and SDKs you need to collect that data, and install them into your product(s). Amplitude reports are powerful and easy to use once data is flowing, it’s getting the data flowing that takes the most time.

If you’re planning on using any other analytics applications (or literally any tool that takes in event data to do its job) you should consider whether implementing native event tracking on a per tool basis is worth your or your developers’ time, given that if you’re adding any more than two tools, the event tracking and custom coding work you’re doing is going to be duplicative and redundant by nature.

User streams provide granular insights about user actions surrounding a specific event.

Pathfinder reports can be used to explore aggregated user flows within products.

Customize dashboards to monitor and quickly access key metrics and charts.

Get more out of Amplitude with Segment

When you use Segment to send data to Amplitude your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. There are also many cases where you’ll get access to data in Amplitude that wouldn’t be there without custom coding if you had used Amplitude directly. Many email integrations that Segment offers also push activity back through Segment and out to integrations, including Amplitude. That means you’ll see Email Delivered, Opened, Clicked, etc. in your Amplitude reports, without needing to do any custom configurations. This also works for most live chat integrations automatically as long as the live chat integration and Amplitude are both loaded by Segment.