Segment Events

Forward-thinking companies are leaving behind outdated DMPs and embracing the power of first-party data platforms like CDPs, boldly tackling the personalization challenge head-on. In this webinar, ad tech thought leader, Dio Favatas, shared his insights on why and how to reinvent your ad tech to not just survive but thrive in this cookieless era.

In this interactive webinar, we explore today's modern Customer Engagement Stack and the impact of AI on the ecosystem.

In this HIMSS session, we covered the strategies leading healthcare organizations use to modernize their care journey and reduce overall costs by incorporating technologies, like AI, that promote a more efficient workforce, along with retail-like personalization for patients.

Join us for this exclusive Twilio Segment Masterclass from DMEXCO 2023. We were joined by ChartMogul, a leading SaaS subscription analytics platform, who shared practical tips on how they modernized their tech stack, standardized customer data, improved customer trial tracking, and reduced their dependencies on cookies. 

We sit with one of the top voices in CX research, Sheryl Kingston, Research Director, Customer Experience at 451 Research and Twilio Segment experts, and delve why companies that invest in their data, deliver better outcomes and more revenue.

This workshop will equip you with best practices for managing data warehouses and integrating cloud sources like data lakes. Led by our expert Solutions Architects, you'll learn through practical demonstrations and real-time interactions how to optimize your data architecture within Segment.

This workshop will equip you with best practices for managing data warehouses and integrating cloud sources like data lakes. Led by our expert Solutions Architects, you'll learn through practical demonstrations and real-time interactions how to optimize your data architecture within Segment.

This workshop will equip you with best practices for managing data warehouses and integrating cloud sources like data lakes. Led by our expert Solutions Architects, you'll learn through practical demonstrations and real-time interactions how to optimize your data architecture within Segment.

Google’s Universal Analytics platform will stop functioning on July 1, 2023. Managing that transition - whether you’re planning to move to Google Analytics 4, or a whole new analytics platform - is easy with Segment. In this interactive session, experts from McGaw and Segment will talk through the upcoming changes, and discuss how moving from GUA’s page-view data model, to event-based data collection makes your analytics more powerful.