Segment Events

Join us for an essential introduction to the Segment CDP and unlock the Power of Intentional Data Collection.

Join us for an essential introduction to the Segment CDP and unlock the Power of Intentional Data Collection.

Did you know that Reverse ETL is included in your Segment workspace, and you can activate it as early as today? Reverse ETL helps to take dormant data that isn’t easily accessible in your warehouse, and makes it actionable by your downstream tools. Need help activating, or have questions? Join us on for Reverse ETL office hours, including a live demo showing how to setup Reverse ETL in your workspace.

During this webinar with Adevinta, we’ll explore customer-centricity and explore how real-time customer data reduces campaign costs, all while remaining focused on your customers.

Good data quality starts with a well thought out Tracking Plan. With Protocols, you can define your events and corresponding properties via the tracking plan, which becomes a central source of truth for product, engineering, analytics, marketing, and business teams. If less than 40% of your data is flowing through your tracking plans in Protocols, your data isn’t being properly validated, which can result in a lower quality of data filtering to your downstream tools creating more work for your team over time. Need help with your tracking plan, or have questions? Join us for Protocols office hours, including a live demo showing how to ensure your tracking plans are connected to all of your incoming data sources.

In this interactive webinar, we’ll demonstrate how Twilio Segment’s leading Customer Data Platform helps businesses implement data-driven strategies with our customer data maturity framework to streamline and personalize customer experiences that increase revenue and protect the bottom line.

In this panel we sit down with leaders from Wise, ChartMogul, Tulipshare, and The Copy Club to hear how they’re leveraging first party data to prepare for a cookieless future.

In this interactive webinar, we’ll demonstrate how to build a complete view of your customers and personalize experiences at scale to reduce customer acquisition and retention costs with Twilio Segment’s leading Customer Data Platform.

In this interactive webinar, we’ll demonstrate exactly how Segment’s CDP, coupled with Predictive and Generative AI, enables your business to optimize ad spend, and drive sustainable revenue.