Announcing Twilio Segment's Exciting New Partnership with Contentful: Powering Data-Driven Personalization

Announcing a new partnership between Twilio Segment & Contentful to revolutionize omnichannel customer engagement through data-driven personalization, offering businesses the ability to create tailored content experiences and optimize the customer journey

By Charles Wang

We are thrilled to announce that Twilio Segment has partnered with Contentful in an effort to revolutionize omnichannel customer engagement. Our latest integration combines the power of a customer data platform (CDP) and a content management system (CMS) to give you a leading edge in the ever-competitive digital landscape.

Reimagining Personalization with the Power of CDP and CMS 

The modern customer expects tailored experiences that resonate with their unique needs and preferences. In fact, our recent Personalization Report found that 56% of consumers say they will become repeat buyers after a personalized experience. On top of that, 80% of business leaders say consumers spend more (38% on average) when their experience is personalized.

With the new integration between Twilio Segment and the Contentful Composable Content Platform, businesses can now leverage their first-party data to personalize content for their customers. 

At the core of this partnership is the integration of CDP and CMS technology. Twilio Segment collects, organizes, and activates customer data, while Contentful allows for flexible, fast content management in a unified and composable platform. Together, they enable a seamless customer experience, regardless of the scale or complexity of your digital ecosystem.

Through this integration, your customer data fuels content personalization within Contentful. You can seamlessly integrate Segment audiences with Contentful, ensuring that your content speaks directly to each customer segment. This tailored content strategy is key to driving engagement and building lasting customer relationships.

Optimizing the Customer Journey with Twilio Segment and Contentful

The integration makes it easy for marketers to map data insights from Twilio Segment to content in Contentful. This synergy allows you to create dynamic and personalized content experiences based on each customer's unique journey. For instance, you could tailor the homepage based on a visitor's past behavior or offer customized recommendations driven by a customer's shopping history.

“Personalization and knowing which customers to reach on which channels is top of mind for us," said  Nikhita Sagar, Lead Product Manager, TaskRabbit. "Segment and Contentful are two solutions that are core to our personalized marketing strategy. Segment not only lets us know who our customer is, but what they're doing and what they need. With this context, Contentful lets us serve up dynamic content to meet their specific needs. We are very excited about this partnership and how it can continue to help us build great customer experiences.”

This level of personalization not only elevates the customer experience but also increases conversion rates and customer loyalty. The integration offers an intuitive and scalable way to boost customer engagement and optimize the customer journey.

To help you get started, we've introduced a new Twilio Segment Recipe: Tailored Content with Contentful & Ninetailed. This step-by-step guide provides a blueprint for implementing this powerful integration in your stack, making it easy to unlock data-driven personalization.

In this era of digital transformation, personalization is more than a competitive advantage; it's a necessity. Our partnership with Contentful reaffirms our commitment to helping businesses meet this growing demand for personalized digital experiences. 

To learn more about how to leverage this partnership to transform your marketing strategy, join us on August 1, 2023 at 9:00 AM PST for a live webinar featuring a hands-on demonstration of how to build data-driven personalization using Segment and Contentful. Save your seat here today!

The state of personalization 2023

The State of Personalization 2023

Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.

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