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Segment use cases

Our extensible, scalable, and complete CDP empowers every team across your organization to make real-time decisions, accelerate growth, and deliver world-class customer experiences.

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Explore top Segment use cases

Customer data management | Single view of the customer | Enable customer insights

Audience segmentation | Customer acquisition | Improve customer LTV

Customer data management

Maintain data quality and compliance across all your teams and tools by collecting, governing, and leveraging data effectively at scale.

Learn about data management An icon of a right chevron
  • Data collection & ETL

    Collect data from every source with a single API and get it where it needs to be—fast.

    Explore Connections
  • Data privacy, compliance & governance

    Implement a data strategy that’s ethical, consent-based, and adheres to compliance standards.

    Explore Privacy Portal
  • Data activation

    Unlock growth with actionable insights from unified customer data.

    Explore data activation
Customer data management

Get a single view of the customer

Deepen customer understanding across your organization with a 360 degree customer view.

Learn about unifying customer data An icon of a right chevron
  • Identity resolution

    Automatically merge disparate customer data into a single customer profile that updates in near real time—saving data teams time and hassle.

    Learn about identity resolution
  • Profile enrichment

    Use smarter, faster customer understanding to fuel better experiences and greater profitability.

    Explore profile enrichment
  • Profile accessibility & activation

    Get the insights and data you need to make in-the-moment business decisions and deliver campaigns that convert.

    Explore Unify
Get a single view of the customer

Enable customer insights

Empower your teams to use real-time, accurate customer data for smarter strategies, enhanced growth, and increased customer satisfaction.

Learn about enabling customer insights An icon of a right chevron
Enable customer insights

Audience segmentation & activation

Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.

Learn about audience segmentation An icon of a right chevron
  • Audience building and activation

    Focus your campaigns on high-value customers with robust audience segmentation and activation for better engagement and ROI.

    Explore Audiences
  • Journey orchestration

    Easily build sophisticated customer journeys and orchestrate multichannel experiences at scale for better conversion throughout the customer lifecycle.

    Explore Journeys
Audience segmentation & activation

Customer acquisition

Say goodbye to generic marketing tactics and hello to targeted and timely interactions that optimize conversion and reduce acquisition costs.

Learn about acquiring new customers An icon of a right chevron
  • Optimize ad spend

    Find your new customers wherever they are with personalized ads that drive engagement and turn window shoppers into repeat buyers.

    Explore ad optimizations
  • First-conversion personalization

    Trigger campaigns and improve personalization through access to real-time customer data event streams for more cost-effective new customer acquisition.

    Learn about personalized campaigns
Customer acquisition

Improve customer LTV

Grow customer lifetime value (LTV) and prevent churn with unified data real-time insights, predictive AI, and scalable multichannel personalization.

Learn about improving customer LTV An icon of a right chevron
  • Boost cross-sell and upsell

    Maximize conversion and grow average order values by creating timely experiences that offer relevant, complimentary items and encourage upgrades.

    Explore cross-sell and upsell
  • Personalize communications

    Strengthen customer relationships by personalizing customer interactions on every channel.

    Explore Engage
  • Product recommendations

    Easily discover, target, and engage customers who are most likely to purchase a specific product, brand, or product category.

    Explore Customer AI
  • Custom service personalization

    Seamlessly infuse customer insights into every customer interaction for better NPS scores and faster handling times.

    Explore Personalization Engine
Improve customer LTV

Getting started is easy

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