Join the 25,000+ companies using the Segment platform
“The biggest thing Segment CDP has given us is flexibility. We’re able to focus on the most optimal journey and know that it will be possible; any experience we want for our customers we can deliver downstream to them.”
Laura Brodie
Director of Customer Lifecycle and GrowthMake it a continuous conversation
Build personalized customer journeys across tools and platforms based on rich, real-time data collection.
Orchestrate the outcomes you want
Design multi-step interactions that drive to results with a user-friendly visual builder.
Build deeper customer relationships with Journeys
With Journeys, users can orchestrate highly sophisticated customer journeys, at scale, to deliver meaningful personalization campaigns on any channel, and across any connected application.
Segment’s customer journey management tool allows businesses to adjust the customer experience in real-time, to reflect consumers’ individual actions, preferences, and feedback. This allows teams to identify the most effective conversion drivers across the customer lifecycle.
Unite paid and owned channels
Build audiences that live across every channel in your marketing strategy, and every tool in your stack.
“Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels.”
Nikolaj Toxværd
Chief Marketing Officerinventory growth in 6 months with optimized experiences
Choose your own journey
Grow and retain across the customer lifecycle with our standard starter templates.
Frequently asked questions
Getting started is easy
Start connecting your data with Segment.