Audiences
Tap into the full potential of your campaigns using targeted, real-time audiences accessible across all platforms.
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Segment and sync audiences leveraging a unified customer profile in real-time to marketing automation tools, ads platforms, analytics tools, data warehouses and more.
Gain a deep understanding of your customer behavior as it evolves in real-time across web, mobile, server, and third-party touchpoints to create and leverage audiences wherever you need them.
With access to the widest breadth of digital channels and tools by way of 450+ integrations, you get increased agility to meet your customer’s needs at every step of the journey with a single unified audience.
Our predictive and generative AI accelerates and enriches the creation of audience segmentations at a lightning-fast pace. Then Segment keeps those audiences up-to-date automatically, so you can activate them everywhere such as messaging channels or major ad platforms.
Predictive Audiences "ready to buy," "dormant," "potential VIPs," and more — built on the out-of-the-box machine learning models within CustomerAI Predictions can spark innovative campaign ideas and enable you to swiftly generate AI-powered audiences with just a few clicks.
Save time by creating highly targeted audiences within minutes using a simple natural language text prompt to speed time launch for campaigns and achieve your marketing goals.
Use real-time data to deliver more relevant customer experiences and optimize budget by suppressing ads or messages the moment a customer takes action.
Send targeted and predictive audiences directly to ad destinations such as TikTok, Google, and Facebook. Lookalikes, retargeting, exclusion lists—it’s all there, just waiting to improve your targeting and spike your return on ad spend.
Only a unified solution can enable marketers to leverage a single view of the customer to deliver on the promise of addressable advertising and ensure accurate audiences, even as support for cookies and other traditional identity mechanisms fades.
Easily build powerful audiences directly from data in your data warehouse or lakehouse with an easy-to-use audience builder.
Linked Audiences lets you craft flexible segments for more targeted marketing efforts. You gain direct access to your data, enabling the construction of precise audience groups for immediate activation in your marketing tools without relying heavily on data teams.
Leverage the power of Linked Audiences to increase your targeting accuracy and boost campaign outcomes across a variety of marketing channels, including ads, emails, SMS, and beyond. Embrace the future of personalized marketing with data driven precision using Linked Audiences.
“Having Segment has not only helped us to do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and drive that feedback loop.”
Start connecting your data with Segment.