Join the 25,000+ companies using the Segment platform
Create highly-personalized experiences
Sync your real-time customer profiles from Segment to your data warehouse with Profiles Sync.
Enrich your profiles with data from your CRM, support, financial, and other customer systems in your data warehouse.
Build hyper-targeted audiences that go beyond behavior-based personalization and take into consideration the overall health and happiness of a customer. Then activate them in all of your downstream destinations with Reverse ETL.
Sync data from your warehouse to all your destinations
Say goodbye to manually exporting and importing CSV files and custom-built Python data pipelines.
Automatically sync customer profiles and other valuable data stored in your data warehouse out to all of the advertising, marketing, sales, and other business-critical tools you rely on to engage customers and personalize experiences.
Connect to the leading cloud data warehouses
Sync Segment profiles to your cloud data warehouse of choice within minutes.
Fill the gaps in your profiles using data from your warehouse
In this recipe, you’ll set up rETL to automatically pull in both backfill customer data and events from your warehouse to help complete your identity graph.
Use Segment Reverse ETL to sync your Snowflake customer table to Salesforce
In this recipe we’ll explore how to set up this synchronization so that your systems don’t diverge, and you don’t have extra work to keep them that way.
Tie offline conversions and revenue to your ad spend through Google Ads
In this recipe, you’ll set up reverse ETL to automatically pull in conversion events that originated from a Google Ad that are locked away in a Snowflake table or view.