Retail companies build winning customer experiences with Segment
Segment for retailers
Bring your store to your customers
Collect and build customer journey analytics
Complete your view of the customer journey by pulling together data across web, mobile web, apps, email and support interactions.
Identify the characteristics of your highest-value shoppers and create a targeted strategy.
Centralize and scale access to high-quality, secure data.
Personalize campaigns and optimize ad spend
Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation.
Deliver loyalty-reinforcing promotions wherever new and existing customers are shopping.
Build audiences and create real-time campaigns to optimize ad spend.
Create a tailored product recommendation engine
Tie your digital data with your internal systems to provide visibility around conversion rates.
Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.
Build recommendation engines using machine learning powered by good data.
Use Segment to integrate with best-in-class tools
Activate audiences in 450+ marketing and analytics tools in real time.
“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“
increase in offline purchases versus control group