Media and entertainment companies choose Segment
Convert visitors into subscribers
Enhance the visitor experience and drive conversions by analyzing user behavior and uncovering areas for content engagement optimization and personalization.
Deliver personalized content in real-time across all channels
Increase advertising revenue and tailor engagement strategies using a complete history of every visitor’s interactions across all of your digital properties.
Achieve a complete view of the customer journey
Unify customer behavior across brands and from wherever your visitors consume content, including web, mobile, OTT, email, and more.
Understand how digital efforts impact revenue
Measure attribution, track conversions, and integrate multiple digital properties to derive more value from your viewer and subscriber data.
Power robust content recommendation engines
Collect real-time customer insights to power content recommendation engines that increase visitor time on site.
Standardize data collection
Scale and centralize data governance across multiple publications, brands, or properties to democratize data insights throughout the organization.
Use Segment to integrate with top tools for media and entertainment.
Learn how Segment helps media and entertainment companies.
Segment video spec
Learn how Segment helps you define how a customer is engaging with your video and ad content.
How Quartz Media is preparing to thrive in a world without 3rd-party cookies while respecting customer privacy
Learn how Quartz uses Twilio Segment as the foundation of its customer data infrastructure to double down on first-party data and make it easy to exercise good data practices.