Give every customer the ‘personal finance’ experience
Deliver personalized experiences at scale using data that’s complete, trustworthy, and compliant.
The world’s most innovative companies build winning customer experiences with Segment
Centralize and simplify customer data collection across online and offline touchpoints
Collect
See the complete view of your customer by unifying data across web, mobile web, apps, email, support, and offline interactions.
Understand
Identify traits of your high value customers and uncover key events along the customer journey that impact growth, engagement, and retention.
Centralize
Centralize and scale access to high-quality, secure data and deliver it to the tools and internal teams that need it.
Make informed decisions with clean and compliant customer data
Trust
Power your tools and product cross-sell recommendations with clean, reliable data.
Empower
Align your teams and tools with secure and consistent customer data.
Protect
Simplify compliance with automated data governance and real-time PII screening.
Personalize every interaction across the omnichannel customer journey
Build
Create real-time audiences and campaigns without relying on your engineering team.
Engage
Deliver personalized experiences wherever your customers are, whether in a local branch or online.
Retain
Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.
Why Every Fintech Business Needs a CDP
In this guide we discuss why a customer data platform may be the key ingredient for financial services & technology companies.
Access the guide
Security Highlight
Industry-leading Security & Compliance
Our commitment to security and compliance includes a comprehensive suite of certifications and attestations so you can trust that your data stays secure and compliant.
Use Segment to integrate with internal systems and best-in-class tools
Activate audiences in 450+ marketing and analytics tools in real time.
“Twilio Segment provided Earnest with a single user identity and consistent, granular customer data that the team needed to create the advanced, customized metrics to scale the affiliate program.”
Goutham Valeti
Head of Analyticsloan volume growth and saved borrowers well over $100M
Getting started is easy
Start connecting your data with Segment.