Segment B2B Edition with Linked Profiles

A Customer Data Platform built for B2B

Understand every aspect of buying groups at your target accounts in real time, and nurture your funnel with one-to-one engagement powered by CustomerAI.

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Hero

These B2B companies use consistent data for smarter customer engagement with Segment

Segment B2B Edition with Linked Profiles

A single data graph linking accounts, buying groups, profiles, and more

Collect

Integrate disparate enterprise data into a single source of truth spanning Segment CDP and your data warehouses.

Unify

Flexibly model relationships between B2B contacts and understand account dynamics like never before.

Activate

Target high-value accounts, identify drop-off in your sales funnel, accelerate onboarding, and keep customers engaged.

Illustration: Email Opened.
Illustration: Complete picture of the customer.

Give your teams a complete picture of every contact

Shorten sales cycles

Drive personalized journeys for multi-threaded enterprise selling motions.

Empower key teams

Equip marketing, sales, and support teams with a complete view of every customer account, in real time.

Prevent churn

Improve account health to increase retention.

Manage risk with proactive data governance and privacy controls

Streamlined compliance

Accelerate regulatory compliance with automated data subject rights management and our open source consent manager.

Enterprise control

Centrally manage your data with partitioned workspaces, Single Sign-On (SSO), Zero Copy Architecture, and API-based administration.

Security at scale

Honor data subject rights requests at scale with automated deletion and suppression across Segment and your connected stack.

Illustration: Manage risk.
Illustration: Integrate Segment into your workflow.

Use Segment to integrate with best-in-class tools

Connect with 450+ data warehouse, marketing, and analytics platforms with just a few clicks.

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol Software Development Leader
70%
increase in revenue following a three-month customer messaging pilot program

“Segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.”

Sam Coren Senior Demand Generation Manager
33%
improvement in cost per conversion

“We're using Twilio Engage as our new-age CRM. We identify which prospects are most likely to convert by aggregating individual user intent signals for each account...”

Guillaume Cabane Former VP of Growth
150%
increase in positive conversations in 2 months

“Using Pendo and Segment to create this onboarding flow, rather than building it out as part of the core PagerDuty product, saves valuable time for engineering.”

Hailey Hickman Program Manager
178%
increase in mobile app downloads

Getting started is easy

Start connecting your data with Segment.