Understand every aspect of buying groups at your target accounts in real time, and nurture your funnel with one-to-one engagement powered by CustomerAI.
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These B2B companies use consistent data for smarter customer engagement with Segment
Integrate disparate enterprise data into a single source of truth spanning Segment CDP and your data warehouses.
Flexibly model relationships between B2B contacts and understand account dynamics like never before.
Target high-value accounts, identify drop-off in your sales funnel, accelerate onboarding, and keep customers engaged.
Drive personalized journeys for multi-threaded enterprise selling motions.
Equip marketing, sales, and support teams with a complete view of every customer account, in real time.
Improve account health to increase retention.
Accelerate regulatory compliance with automated data subject rights management and our open source consent manager.
Centrally manage your data with partitioned workspaces, Single Sign-On (SSO), Zero Copy Architecture, and API-based administration.
Honor data subject rights requests at scale with automated deletion and suppression across Segment and your connected stack.
Connect with 450+ data warehouse, marketing, and analytics platforms with just a few clicks.
Start connecting your data with Segment.