Segment B2B Edition with Linked Profiles

A Customer Data Platform built for B2B

Understand every aspect of buying groups at your target accounts in real time, and nurture your funnel with one-to-one engagement powered by CustomerAI.


These B2B companies use consistent data for smarter customer engagement with Segment

Segment B2B Edition with Linked Profiles

A single data graph linking accounts, buying groups, profiles, and more


Integrate disparate enterprise data into a single source of truth spanning Segment CDP and your data warehouses.


Flexibly model relationships between B2B contacts and understand account dynamics like never before.


Target high-value accounts, identify drop-off in your sales funnel, accelerate onboarding, and keep customers engaged.

Illustration: Email Opened.

Give your teams a complete picture of every contact

Shorten sales cycles

Drive personalized journeys for multi-threaded enterprise selling motions.

Empower key teams

Equip marketing, sales, and support teams with a complete view of every customer account, in real time.

Prevent churn

Improve account health to increase retention.

Illustration: Complete picture of the customer.

Manage risk with proactive data governance and privacy controls

Streamlined compliance

Accelerate regulatory compliance with automated data subject rights management and our open source consent manager.

Enterprise control

Centrally manage your data with partitioned workspaces, Single Sign-On (SSO), Zero Copy Architecture, and API-based administration.

Security at scale

Honor data subject rights requests at scale with automated deletion and suppression across Segment and your connected stack.

Illustration: Manage risk.

Use Segment to integrate with best-in-class tools

Connect with 450+ data warehouse, marketing, and analytics platforms with just a few clicks.

Illustration: Integrate Segment into your workflow.

“With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform.”

Nic Sauriol

Software Development Leader

increase in revenue following a three-month customer messaging pilot program

Getting started is easy

Start connecting your data with Segment.